CALLED MARICO BEGINS!
HARSH MARIWALA, A YOUNG GRADUATE, JOINS BOMBAY OIL INDUSTRIES, THE FAMILY BUSINESS.
HARSH ENVISIONS A BRANDED FMCG MARKET FOR COCONUT AND REFINED EDIBLE OILS IN SMALL CONSUMER PACKS AND SETS UP A NATIONAL DISTRIBUTION NETWORK FOR PARACHUTE.
THE UBIQUITOUS PARACHUTE BLUE BOTTLE MAKES ITS FIRST APPEARANCE IN THE 1980s – HARSH’S FIRST INNOVATION. TRADITIONAL TIN PACKS ARE REPLACED BY PLASTIC PACKS, PIONEERING AN INDUSTRY WIDE SHIFT.
CALLED MARICO BEGINS!
To transform in a sustainable manner, the lives of those we touch, by nurturing and empowering them to maximise their true potential.
Business has a much broader positive impact on the world when it is based on a higher purpose that goes beyond only generating profits and creating shareholder value. Purpose is a reason a company exists. A compelling sense of higher purpose creates an extraordinary degree of engagement among all stakeholders and catalysts creativity, innovation and organisation, commitment.
A firm’s purpose is the glue that holds the organisation together, the amniotic fluid that nourishes the life force of the organisation
MARICO LEADERSHIP CO-CREATES ITS FIRST CORPORATE MISSION AND VALUES DOCUMENT - THE 3PS OF MARICO – PEOPLE, PRODUCTS, PROFITS.
THE COMPANY ARTICULATES A COMMON CULTURE RIGHT FROM THE START TO ARTICULATE WHO THEY WERE AND WHAT VALUES DID THEY STAND FOR.
SETS UP ITS
OFFICE IN DUBAI.
MARICO LISTS ON
THE INDIAN STOCK
Today, we operate in 25 countries and have operations in Middle East, South Africa, North Africa, Sub-Sahara Region, Bangladesh and South East Asia. All these countries have very different ethnic population. Our core value of Global Outlook encourages Mariconians to be sensitive and adaptable to cultural diversity and learn from different cultures. Today, 39% of our workforce comprises non-Indians and represents 9 nationalities.
Operations in Middle East, South Africa, North Africa, Sub-Sahara Region, Bangladesh and South East Asia
THREAT FROM AN INTERNATIONAL GIANT SPURS THE COMPANY TO DEFEND ITS TURF. MARICO TRIUMPHS AND FORTIFIES ITS PLACE IN CONSUMERS’ HEARTS.
MARICO VENTURES INTO SKIN CARE
SOLUTIONS WITH KAYA- INDIA'S FIRST- EVER-UNISEX TOP-OF-THELINE DERMATOLOGY LED CLINICS.
SETS UP MARICO INNOVATION FOUNDATION.
ESTABLISHES COPRA COLLECTION CENTERS TO
FROM FARMERS AND STARTS TRAINING THEM ON BEST FARMING PRACTICES.
Marico Innovation Foundation is a not-for-profit organisation working towards the cause of innovation since 2003. The Foundation creates impact through its four core programs: MIF Scale-up program works closely with innovative social organisations which are driven to achieve large scale impact. We diagnose the challenges, implement prototype solutions and integrate successful solutions into the business offering of the organisation. MIF is presently working with 8 organisations across 6 sectors in India. MIF Innovation Awards celebrate the most breakthrough Indian innovations that hold the potential to have a large scale impact. 49 breakthrough innovations have been recognised in the last 10 years. We have also created a platform called hack2incubate designed to inspire innovations and incubate them into successful businesses.
SAFFOLA TAKES ON HEALTH AS ITS CORE PURPOSE AND INTRODUCES SAFFOLALIFE - A NOT FOR PROFIT INITIATIVE. TO DRIVE PREVENTIVE HEALTH CARE THROUGH MASS SCALE AWARENESS CAMPAIGNS & DIAGNOSIS OF HEART HEALTH PROBLEMS.
ACQUIRES NIHAR IN INDIA, FIANCÉE & HAIR CODE IN EGYPT AND CAIVIL, BLACK CHIC & HERCULES IN SOUTH AFRICA.
MARICO MAKES A PUBLIC OFFERING OF EQUITY IN BANGLADESH – A FIRST FOR ITS OVERSEAS SUBSIDIARIES.
Saffola's vision is to create a Heart Healthy India! Through its not for profit initiative Saffolalife, it is on a mission to make people realise the need and importance of heart health by educating them on early markers of heart health and enabling them to start on this journey in a manner that is simple, effective yet measurable.
Over the years, Saffola has reached out to Millions across the country via large scale mass media awareness programs, and helped over 2,00,000 people over 90 cities with diagnostic check-ups, dietician services, 'Heart Age Finder' tool and 'Heart Fitness Test'. Over 46,000 Heart Fitness Tests have been taken till date.
2,00,000+ people impacted by large scale mass media awareness programs
In 2014, Saffola undertook the task of driving awareness of Women's heart health. In 2015, the brand stayed committed to the cause of Women's Heart Health through its campaign 'Protect her Heart'. Saffolalife launched one of its kind – Heart Fitness Test that helps people assess their Heart Health on the basis of their Fitness Parameters.
46,000+ Heart Fitness tests have been taken till date
JOURNEY COMMENCES WITH CODE 10 MALE GROOMING PRODUCTS IN MALAYSIA AND DERMA RX SKIN CARE SOLUTIONS IN SINGAPORE. ACQUIRES A MAJORITY STAKE IN INTERNATIONAL CONSUMER PRODUCTS CORPORATIONGRABS A STRONG HOLD OVER VIETNAM'S MALE GROOMING, PERSONAL CARE AND COSMETICS SECTOR.
PARACHUTING INTO SKIN CARE- MARICO ENTERS THE SKINCARE MARKET WITH PARACHUTE ADVANSED BODY LOTION, A FIRST-OFITS- KIND COCONUT BASED MOISTURIZER LOTION.
UP A BRAND NEW
BREAKFAST- THE FIRST
TO LAUNCH SAVOURY
OATS IN THE
WORLD WITH SAFFOLA MASALA OATS.
NIHAR SHANTI AMLA ESTABLISHES EDUCATION AS ITS PURPOSE AND UNDERTAKES VARIOUS INITIATIVES CONTRIBUTING TO CHILDREN'S EDUCATION. STARTS OFF BY CONTRIBUTING 2% OF ITS SALES DEDICATED TO THE CAUSE.
Nihar Shanti Amla had established education as a purpose of the brand. Its initiatives have been able to make a difference in the lives of over 1,13,294 children across 15 states including Uttar Pradesh, Madhya Pradesh, Rajasthan and others touching around 25 to 30 villages within these geographies till 2014. It also Introduced a firstof- its-kind mobile phone based tutorial, Angrezi Mobile Paathshaala (English Mobile Schools), to train interested callers on basic words in English and has received over 16.2 Lac unique callers till date.
Nihar Shanti Amla, has 2015 onwards, collaborated with 3 new partners, Sesame Workshop in India (SWI) in Uttar Pradesh, Educate girls in Rajasthan & Going to School (GTS) in Bihar. The brand collaborated with Sesame Workshop in India (SWI) to launch its new initiative 'Learn.Play.Grow'. The intervention has been proposed across 3,800 Anganwadi Centres (AWCs) in Shahjahanpur, Farukkabad and Kannauj districts of Uttar Pradesh, reaching approximately 70,000 children and their caregivers. With Educate girls in Rajasthan, it has impacted the lives of 1,31,835 children and in Bihar, with GTS 20,452 children since 2015.
Launched in September 2012, this initiative is currently in its 4th year. Nihar Shanti started off by contributing 2% of its sales towards children's education. Today, 5% of its profits are dedicated to this cause.
1,31,835 children in Rajasthan have benefitted from the Educate Girls initiative since 2015
MARICO GROUP TURNOVER CROSSES ₹ 5,000 CRORES.
MARICO BECOMES FUTURE READY– PREPARES ITSELF TO MOVE INTO THE NEXT ORBIT OF GROWTH WITH 5 AREAS OF TRANSFORMATION: INNOVATION, GO-TO-MARKET (GTM), TALENT VALUE PROPOSITION, IT & ANALYTICS AND COST MANAGEMENT.
Our mission is to build a winning organisation that will be an Emerging market MNC with leadership position in Natural nourishment and Male grooming in 5 markets with revenues of ₹100 Billion with India continuing to be a strong home market.
Over the next five years, Marico will take definitive steps to become an emerging market MNC by seeking to win amongst consumers, trade and talent. The Company's philosophy of developing capability ahead of growth to drive a sustainable business model across both Indian and International markets will be executed synergistically under the 'One Marico' umbrella. The Company's focus will be on creating winning brands, winning culture and a winning talent pool to create a virtuous cycle of great talent and an enabling culture driving innovation driven growth. Towards this, Marico has identified 5 areas of Transformation where it will develop top quartile capability and processes.