Sustainable Profitable Growth goes hand in hand with the sustainable progress of the entire ecosystem. The pursuit of profits is not at odds with the pursuit of Purpose: It is the pursuit of a purpose that helps realise the true potential of all participants of the ecosystem. Marico endeavours to be a purposefocussed organisation, which achieves sustainable profitable growth by making a difference to the other members of its environment by enabling them to realise their true potential.
Our comprehensive stakeholder engagement program facilitates a good understanding of the Company's key thrust areas from stakeholders' perspective. We constantly evaluate the sustainability considerations across our product life cycle and strive to reduce Green House Gas emissions, improve energy efficiency, adopt sustainable procurement practices, and employ renewable energy sources while reducing waste generation in our operations.
We have formalised focus areas under the themes of Climate Change, Resource Optimisation, and Corporate Citizenship. At present, we are implementing projects in the realm of energy efficiency, renewable energy, water positivity, recycling and reuse of materials, sustainable procurement, societal wellbeing, skill development & employability, education of underprivileged children and creating sustainability awareness. A tracking mechanism for sustainability performance is developed and review system is being established. The FY17 measurements will be used for setting up long-term Sustainability Goals at Marico.
1. Sustainable Procurement
Sustainable supply assurance is at the heart of Marico's Procurement Excellence Framework. As a part of our business initiatives, we have been able to forge strong and long-lasting relationships with farmers under the 'Farmer First' program.
Farmer camps, Kerala
Spread across 368 Acres of land have adopted the suggested practices with regular monitoring and guidance by Marico personnel
b. Safflower productivity development
Marico has been instrumental in developing Safflower production as well as productivity in India. Multiple initiatives have been undertaken in past 10 years to arrest decline of crop and develop Safflower as a profitable option for Rabi season. We are making efforts towards bringing in new technological solutions to farmers and improve productivity of Safflower in farmers' fields.
Agri-extension program has touched upon 5 states, 40+ districts, 3,200+ safflower growing villages and 63,000+ farmers over the past few years.
Key initiatives –
Mr. Jubail, Farm Manager Anakayam farm, Government of Kerala Interacting with farmers as part of training
5 states, 3,200+ safflower growing villages and 63,000+ farmers
touched by the Agri-extension program
2. Efficient Manufacturing
Optimising the resource consumption and improving operational efficiency has always been a priority for all our manufacturing locations. Most of our manufacturing locations are certified as per ISO:14001 Environment Management System. Our largest manufacturing plant in Baddi has been certified as per ISO: 50001 Energy Management System.
Marico has won several awards in Green manufacturing such as CII Water Conservation Award, CII Energy Conservation Award, Greentech Environment Excellence Award, National Energy Conservation Award, CII Excellence in Energy Management Award in past years.
overall savings in FY16 as a result of Electricity Reduction initiatives.
3. Green Building
Our corporate office in Mumbai is a Green Building certified by USGBC (LEED Certification for Commercial Interiors). In order to achieve this certification we have taken up several energy and water conservation projects and have demonstrated efficient use of resources. We have recently completed an important project on 'Reduction of Illumination energy reduction' as a result of which, it is expected that we will be able to better our credentials and achieve further reductions in energy consumption. We have also rolled out projects for water free Urinals and recycling of waste water which has brought down fresh water demand considerably. The LEED Certification given by USGBC is a testimonial to the efforts taken in this direction.
4. Care for Communities
Over 2,00,000 children benefited in programs put together.
benefitted in all the education programs put together
3. Saffola World Heart Day
Saffola's vision is to create a Heart Healthy India! Through its not for profit initiative Saffolalife, it is on a mission to make people realise the need and importance of heart health by educating them on early markers of heart health & enable them to start on this journey in a manner that is simple, effective yet measurable.
Over the years, Saffola has reached out to Millions across the country via large-scale mass media awareness programs, helped over 2,00,000 people over 90 cities with diagnostic check-ups, dietician services, 'Heart Age Finder' tool.
In 2014, Saffola undertook the task of driving awareness of Women's Heart Health. In 2015, the brand stayed committed to the cause of Women's Heart Health through its campaign 'Protect her Heart'. Saffolalife launched one of its kind– Heart Fitness Test that helps people assess their Heart Health basis their Fitness Parameters. Over 46,000 Heart Fitness Tests have been taken till date.
4. Nihar Shanti Amla Mobile pathshala
The Mobile Pathshala (Mobile School) program was designed to aid schooling in deep rural pockets especially for 4 - 8 year old children. It was based on principals like 'Teach by Principles rather than linear directions', 'Mnemonic devices aid retention' and 'Paint a picture with words'. Overall, 15.82 Lac user registered till date.
5. Marico Bangladesh- Dhaka Ahsania Mission Children Learning Center project
As part of our continued efforts to create a positive lasting impact on society, Marico Bangladesh formed a partnership with Dhaka Ahsania Mission (DAM) to bring the light of education to underprivileged communities. Through this partnership, free access to quality education is being provided to out-of-school children who unfortunately had to drop out of mainstream schooling due to life's hardships.
The partnership has so far provided education to over 3,000 out of school children in the Melandah Upazila of Jamalpur district, which has historically suffered from very low literacy rate. The team has established and today operates 75 Children Learning Centers comprising 75 teachers selected and trained exclusively.
Based on the unique model of community mobilisation, multi-grade teaching- the project is witnessing great participation from teachers, parents and the community at large. While the parents are applauding this initiative, teachers are enjoying working at CLCs, students are making most of the learning experience
6. HERCULES Smart School Campaign – South Africa
Marico South Africa launched the HERCULES Hygiene and First Aid Awareness Campaign in 2015. HERCULES reached out to 50 schools in 2 townships within major metropolitan areas. The primary objective was not only to create brand awareness, promoting early engagement with the brand but to also educate and empower school learners in previously disadvantaged communities on health and wellbeing. It was a huge opportunity for Marico South Africa to give back to the community by supplying these schools with muchneeded materials and supplies such as educational posters, leaflets, frisbees and water bottles (to encourage a healthy lifestyle). A significant contribution to these schools was the donation and installation of a fully stocked, metal branded first aid kit, which was placed in strategic areas within the premises (i.e the sick room, office area and sports areas).
The campaign was a success resulting in HERCULES interacting with 32,308 learners (plus the teachers and parents) over the set period. In total thus far, Hercules has reached 1,20,000 learners (plus teachers and parents) in 160 schools across 3 provinces.
50 schools in 2 townships
in South Africa in major metropolitan area reached out by HERCULES