Marico has always been an innovation-centric company. Hence when in 2002, a New York-based company asked the CMD Harsh Mariwala if he would be interested in selling laser hair removal machines, he saw a business idea around the concept. After conducting extensive research, Marico identified an unmet need for non-invasive Cosmetic Dermatology services in India. The Marico team travelled to the US and UK scouting for international trends and best practices and came across a host of standalone shops offering advisory services as well as solutions. This prompted the company to set up Kaya Skin Clinic, a range of skincare clinics. The company decided to bring in a scientific approach by roping in dermatologists who first tested the skin and then recommended a service. Hence, started a prototype clinic in the Marico Head Office in Mumbai. Subsequently in December 2002, Marico launched the first Kaya Skin Clinic in Bandra, Mumbai. Over the past 9 years we have increased our reach to 81 clinics across the country, in the metro as well tier 2 cities. We also have 17 clinics in the Middle East and 2 clinics in Bangladesh in Dhaka. In May 2010, Kaya acquired the aesthetics business of the Singapore based Derma Rx Asia Pacific Pte. Ltd. (Derma Rx). The journey till now has been interesting and path breaking and Kaya now has over 600,000 customers