Marico entered the Ethnic Hair Care and Healthcare market in South Africa in 2007-08, with the acquisition of the Consumer Division of Enaleni Pharmaceuticals Ltd. Over the years Marico has seen its market share grow in its core segments.
Marico introduced various innovations in the market like flavours in the Health Care segment and a new range of scalp protector and relaxers in the hair care segments. to help it grow.
In a bid to boost global integration, Marico expanded its SAP platform to Marico South Africa, which helped create an integrated landscape with better data visibility.
Marico further made a bolt-on acquisition with the Ingwe/Medi-Pac range of healthcare products in 2010. With further expansion into Sub-Saharan Africa, the African journey of Marico is only set to grow