In February 2011, Marico entered the Vietnam market by acquiring an 85% equity stake in International Consumer Products Corporation (ICP)-one of the most successful Vietnamese FMCG companies.
ICP was founded by Dr. Phan Quoc Cong and his partner in 2001. It owns brands like X-Men, L’ovite and ThuanPhat, which have a significant presence in the personal care, beauty cosmetics and foods categories. X-Men is a leading player in the male grooming segment, in Vietnam, and is the 2nd Most Trusted Personal Care brand in the country. It leads the men’s shampoo category with over 35% market share. It has recently extended its presence to other male segments such as deodorants and shower gels.
L’Ovite, the company’s premium cosmetics brand, ranks amongst
the top 5 premium cosmetics brands in Vietnam. ThuanPhat participates in the rapidly growing branded sauces and condiments market in Vietnam.
For further details please visit www.icpvn.com