Revive was launched in 1993 and is another Marico product that created a market where none existed. Revive Powder gave consumers the convenience of an instant cold water starch at home. In 2007, Revive Liquid was launched, which, unlike traditional powders, leaves no patches on coloured clothes. Revive Liquid can also be used on terry-cottons. 

The brand is available as Revive Liquid and Revive Powder.