Marico Ltd. (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products Group operating in the Beauty and Wellness space. Empowered with freedom and opportunity, Marico works to make a difference to the lives of all its stakeholders – its consumers, associates, members, shareholders and the society at large. During 2015-16, Marico recorded a turnover of INR 61 billion (~ USD 915 Million) through its sales in 25 countries across emerging markets of Asia and Africa. Marico has nurtured over 25 brands in the categories of hair care, skin care, edible oils, health foods, male grooming and fabric care. Its India business markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive that have added value to the lives of 1 in every 3 Indians. Every month, over 75 million consumer packs reach consumers through a widespread distribution network of around 4.6 million outlets. Its International business offers unique brands such as Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfill the lifestyle needs of its international consumers.
Marico’s focus on sustainable profitable growth is manifest through its consistent financial performance, a CAGR of 16% in Turnover and 19% in Profits over the past 5 years. This rests on an empowering work culture fostered by early responsibility and independent decision making that encourages its members to take complete ownership and make a difference to its entire business ecosystem. As a result, Marico’s brands are not just bought by consumers; they add value to their lives by transforming the way they look and feel. The relationships formed with associates go beyond supply, distribution and retailing; they are win-win partnerships that maximise their potential and the Company’s profits. The Marico Innovation Foundation doesn’t simply fund social enterprises; it enables them with innovative thinking and scaling of operations to widen their social impact.
It is this essence that is true to Marico’s culture and unique to its DNA. It is this belief that everyone at Marico lives by, and profits from, every day. It is the spirit to make a difference. More Less