How we are strengthening our culture while creating a workplace for tomorrow

At Marico, we are focused on creating a future-ready workplace, strengthening our culture, nurturing talent and building business capabilities.

OUR FORWARD-LOOKING PRACTICES HELP BUILD A GREAT PLACE TO WORK

Transparency and openness is in our DNA. We always welcome new ideas and diverse perspectives which truly support our unique culture. In a drive to gather ideas from everyone we launched Innovation Jam sessions. Some of the ideas which emerged from these jams have been implemented.

MY DAY@MARICO

The idea is to give members a dedicated day devoid of meetings once a month, allowing them time for creative thinking, self-organising, capability building projects, etc. It is implemented across Marico offices in India, Vietnam, South Africa, Bangladesh, Egypt and Middle East and has helped members use time judiciously.

DISCONNECT TO CONNECT@MARICO

This programme was launched to help members disconnect from their devices during meetings, so as to become more mindful and connect with what matters in the moment. The objective of the ‘no-device policy’ was to leverage the productivity of the member and create a conducive atmosphere where he or she does not get distracted. Deviceholders were placed in the meeting rooms to help members stay away from their mobile phones and make the most of meeting discussions.

UNDERSTANDING THE BUSINESS THROUGH THE LENS OF THE CONSUMERS

Customer centricity is a value which helps us keep the consumer at the heart of everything we do. In FY2017-18, we introduced Mariscope – consumerconnect initiative towards improving consumer know-how and increasing consumer intimacy.

It enabled non-consumer facing functions to meet and interact with consumers who use hair oils and understand the challenges and the potential for our categories in the consumers’ ecosystem. This has deepened our insight into the category, while bringing us closer to the consumers.

ENHANCING SALES FORCE CAPABILITY WITH FRIDAY LEARNING

An idea to introduce more frequent learning interventions for Distributor Sales Representatives (DSRs) was launched in the form of short weekly sessions called Friday Learning. Though regular training is critical due to increasing business complexities, full-day sessions run the risk of man‑day loss along with expensive logistics. Hence, a scalable and cost-optimal solution was introduced in the form of Friday Learning.

Under this initiative, weekly training sessions are provided by Territory Sales Officers (TSOs) to the Distributor Sales Representatives (DSRs) using presentations, video-based content and posttraining quiz sessions.

Since its launch in July 2017, four years’ worth of training man-hours, earlier costing ` 87 lakh have been delivered at zero cost. It has also become an effective medium to communicate information regarding new products, schemes, incentives, etc., to DSRs on the field with lesser time gaps.

CXOs recognise and reward members with unique experiences every quarter