Who we are
With over 25 years of experience in the beauty and wellness industry and with a presence in chosen emerging markets across Asia and Africa.
Marico Limited has emerged as one of India's leading consumer products companies. It has an extensive portfolio spanning haircare, skincare, edible oils, healthy foods, male grooming and fabric care.
Marico is a household name in India with brands like Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international markets, Marico is represented by the brands Parachute, Parachute Advansed, Nihar Naturals, Isoplus, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.
core values
At Marico, values are the guiding force behind our culture, people and actions. They keep everyone aligned to work towards the common goal of ensuring growth and success of the organisation.
Boundarylessness
Seeking support and influencing others beyond the function and organisation to achieve a better outcome/decision without diluting one’s accountability
Consumer Centric
Keeping consumer as the focus and a partner in creating and delivering solutions
Excellence
Continuous improvement of performance standards and capability building for sustained long-term success
Opportunity Seeking
Identifying early opportunity signals in the environment to generate growth options
Transparency and Openness
Allowing diversity of opinion by listening without bias and giving and receiving critique with mutual respect and trust for the other
Global Outlook
Sensitivity and adaptability to cultural diversity and learning from different cultures
Innovation
Experimentation and calculated risk-taking to increase success probability of radical/pioneering ideas to get quantum results
Bias for Action
Preference for quick thoughtful action as opposed to delayed action through analysis
16%
Topline CAGR since inception
22%
Revenue from International business
185+ mn
Households reached every month
24%
Bottomline CAGR since inception
155+ mn
Total no. of packs sold every month
5,000
Minimum population of towns mostly covered by Marico’s distribution network
>95%
A market leading position (No. 1 or No. 2)
2,348
Total number of members globally
50%
Of our talent in consumer facing functions of Technology and Marketing are women
4.7 mn
Retail outlets are serviced by Marico’s nationwide distribution network
56%
Of the total workforce are millennials
31%
Of our leadership talent in consumer facing functions of Technology and Marketing are women
Nihar Naturals Shanti Amla Badam
Now a volume market leader in Amla hair oils
1 out of every 10
Coconuts grown in India is used by Marico