​The premium male grooming line Beardo was launched in Bangladesh in 2023, bringing an impressive range of products in the categories of hair, face, beard, and fragrance. The brand believes that the persona of the original traits of masculinity, being real, ambitious, courageous, go with the bearded look. who have the courage to don it and the patience to groom it. Beardo’s portfolio is a comprehensive mix, containing beard oil, growth oil, face wash, hair wax, fragrances, and shampoo.  

As a personality-driven brand, Beardo celebrates the true self of an individual. The brand states that there is good and great in masculinity. Furthermore, Beardo's unique archetype-led communication represents how the Beardo man is the portrayal of a bold and powerful look. Hrithik Roshan, one of the most dapper celebrities, is the Brand Ambassador of Beardo and embodies the attitude of being a Beardo.