The World of Marico
25+ YEARS OF RICH
EXPERIENCE
25+
countries present in
across emerging
markets
25%+
total shareholder return
since listing
Largest
coconut oil brand
in the world -
Parachute
1 out of
every 10
coconuts grown in India
is used by Marico
1 out of
every 3
Indians’ lives are touched
by Marico
18%
topline CAGR growth
since inception
26%
bottomline CAGR growth
since inception
10
acquisitions in
10 years
95%
of our portfolio enjoys
market leadership
(No.1 or No.2)
80%
portfolio with consistent
market share gains Y-o-Y
>20,000
population town mostly
covered by Marico’s
distribution network
7.5 Crores
packs sold every
month
7.5 Crores
households touched
every month
4.6 Million
retail outlets serviced by
nationwide distribution
network
We have presence in 25 countries across emerging markets of Asia and Africa. Marico has nurtured multiple brands in the categories of hair care, skin care, health foods, male grooming, and fabric care. Marico's India business markets household brands that add value to the life of 1 in every 3 Indians.
The International business offers unique brands that are localised to fulfil the lifestyle needs of our international consumers. Marico's sustainable growth story rests on an empowering work culture that encourages our members to take complete ownership and make a difference to the entire business ecosystem.
Core Values
Our values guide our actions and how we behave in our everyday business. They have enabled us to create a unique culture at Marico. Our values are the DNA of our organisation, immersed in every member across hierarchies and geographies.
BOUNDARYLESSNESS
Seeking support and influencing others beyond the function and organisation to achieve a better outcome/decision without diluting one's accountability.
OPPORTUNITY SEEKING
Identifying early opportunity signals in the environment to generate growth options.
INNOVATION
Experimentation and calculated risk taking to increase success probability of radical/pioneering ideas to get quantum results.
TRANSPARENCY & OPENNESS
Allowing diversity of opinion by listening without bias, giving, and receiving critique, with mutual respect and trust for the other.
CONSUMER CENTRIC
Keeping consumer as the focus and a partner in creating and delivering solutions
BIAS FOR ACTION
Preference for quick thoughtful action as opposed to delayed action through analysis.
EXCELLENCE
Continuous improvement of performance standards and capability building for sustained long-term success
GLOBAL OUTLOOK
Sensitivity and adaptability to cultural diversity and learning from different cultures
Quality Certifications
Marico adopts stringent Quality Systems, good Manufacturing Practices and robust Food Safety systems for its products across the value chain.
All our Foods & Edible Oils units are FSSC 22000 certified plant for Food Safety systems including ISO 22000:2005, ISO/TS 22002-1 and additional FSSC 22000 requirements. Our manufacturing plants are also ISO 9001, 14000, 18000, 22716 GMP Certified. Each of the units has a sophisticated state-of-art analytical and testing laboratory, which is certified by NABL (National Accreditation Board for Testing & Calibration Laboratories). Our Marico Consumer Cell is ISO 10002 certified which emphasises on Quality Management system for Consumer Response Management process.
All Raw and Packaging Material goes through stringent food safety and quality control checks during the incoming stage. All the material vendors are periodically audited for compliance to specifications and Quality and Food Safety Systems. Our Manufacturing Plant is designed in-line with international standards of GMP and Food Safety system. Each batch of final product undergoes stringent testing and complies with all applicable laws and our own high standards of quality and safety. Our manufacturing units are assessed by team of trained assessors on Q-Cert and Marico Manufacturing Excellence models.
As a part of its journey towards Business Excellence, Marico has now adopted the ‘Business Excellence’ and has received prestigious awards like ‘IMC Ramakrishna Bajaj National Quality Award’, ‘The International Asia Pacific Quality Award’ and ‘Rajiv Gandhi National Quality Award’ for some of its manufacturing units and business associates.
Taking the quality journey a step forward to its business associates, the Company has designed and implemented the Warehouse Quality & Safety certification model. It encompasses FSSAI schedule IV requirements & ISO22000 compliance.
Global Presence
We strive to make a difference with our presence
in over 25+ countries across emerging markets.
Domestic Presence: India
