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Media
Sustainability
Media
Sustainability
Press Release
To buy majority stake; Founders to retain balance stake & continue leading the business
Mumbai, 04 February, 2026: Marico Limited (BSE: 531642, NSE: “MARICO”) has announced that it has signed definitive agreements to acquire 60% stake in Cosmix Wellness Private Limited, which owns “Cosmix” (https://cosmix.in/), one of India’s leading digital-first functional wellness brands, at an equity valuation of c.₹375 cr. The brand offers a range of plant-based protein powders, fermented yeast protein powders, functional superfood blends and has recently launched functional foods like plant-protein pancake mixes and plant-protein bars. Bootstrapped and profitable since inception, the brand has scaled to c.₹100 Cr ARR (L6M) with a sustainable high teen EBITDA margin profile.
Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix is known for its vegan, gut‑friendly formulations, built on a mission to promote holistic health through sustainable sourcing and a root-cause approach to wellness. The brand has gained tremendous traction on its D2C website (https://cosmix.in/) with top-quartile repeat, LTV (customer lifetime value) and brand recall metrics. In addition, the brand proudly holds the #1 bestseller position in the plant protein category across leading e-commerce and quick commerce platforms, cementing its leadership in the rapidly growing plant protein market. Going forward, Cosmix will focus on driving accelerated profitable growth, while broadening its footprint in adjacent wellness and nutraceutical categories through strategic new product launches, strengthening its multi‑channel distribution capabilities, and continuing to shape a distinctive premium brand built on innovation and differentiation.
Saugata Gupta, MD and CEO, Marico Limited, said, “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant‑based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings. Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India.”
Vibha Harish & Soorya Jagadish, Co-founders, Cosmix said, “We started Cosmix to champion clean ingredients and honest communication - creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission. We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical, and trusted wellness brands.”
About Marico Limited:
Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies operating in global beauty and wellness categories. During FY 2024-25, Marico recorded a turnover of INR 10.8 billion (USD 1.3 billion) through its products sold in India and select emerging markets in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements, Beardo and Plix. Marico’s International business contributes to about 25% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Purité de Prôvence, Ôliv, Mediker SafeLife, Thuan Phat and Isoplus.
For more information on Marico, please visit www.marico.com
For more information on Cosmix, please visit https://cosmix.in/ Facebook and Instagram handles below:
For media inquiries, feel free to contact our communications and media relations team.
media.connect@marico.com
+91 22 6778 9999
marico@mslgroup.com
+91 22 6778 9999