Media
Sustainability
Media
Sustainability
Press Release
28th April 2026, Mumbai: Beardo, one of India’s leading men’s grooming brands, has unveiled its latest film for the iconic Godfather fragrance, starring Danish Pandor, known for his powerful portrayal of Uzair Baloch in his latest movie. Built on a narrative of quiet, undeniable power and dominance, the film tells the story of a Godfather who once ruled from the shadows and has now returned to reclaim his throne. Set in an abandoned den with an unclaimed seat of power, the story unfolds through tension, whispers, and a long-awaited comeback. The reveal is subtle, but commanding a return that doesn’t seek attention, but demands it.
The storyline mirrors the journey of Beardo’s Godfather perfume - a category-defining fragrance that has consistently remained a top choice among Indian men across age groups. Known for its strong, bold identity, the fragrance resonates with those who identify with the archetype of a powerful, self-assured anti-hero.
With his acclaimed performance as Uzair Baloch, Danish Pandor carries the kind of raw screen presence that makes him a natural fit for Beardo Godfather’s cinematic world- one built around silence, power, and the return of a ruler to his throne.
In the words of Danish himself “What stood out to me about this film was that it never felt like a conventional brand piece. It had the mood, drama and scale of a cinematic narrative, with a character arc that felt intense and layered. That’s what made it exciting to be part of. The world of Godfather already carries a certain power and presence, and this film reflects that impact beautifully.”
Conceptualized by the in-house creative team at Beardo, the film has been released on Beardo’s Instagram and YouTube. With this film, Beardo brings its most iconic fragrance into a cinematic spotlight reinforcing its position not just as a bestseller, but as a symbol of authority and presence.
Much like the film’s central figure, Beardo Godfather doesn’t enter quietly, it arrives with an alluring, authoritative presence, built on an aromatic woody-spicy blend of mint, lemon, geranium, vetiver and musk that is long-lasting, versatile and designed to leave a mark
The OG Godfather isn’t announced. It’s felt.
Agency Credits: www.kyadekhteho.com
About Beardo
Having defined men’s grooming and styling for over a decade, Beardo, a brand by a wholly owned subsidiary of Marico, has evolved into a lifestyle brand that celebrates individuality and self-expression. Beyond grooming, Beardo continues to champion narratives that encourage men to embrace their truth - confidently and consciously.
The brand’s journey has featured collaborations with icons like Hrithik Roshan, Vicky Kaushal, Shahid Kapoor, Ravindra Jadeja, Suniel Shetty, Bobby Deol and Bhuvan Bam, each symbolizing a different shade of masculinity.
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For media inquiries, feel free to contact our communications and media relations team.
media.connect@marico.com
+91 22 6778 9999
marico@mslgroup.com
+91 22 6778 9999