Marico Limited is one of India's leading consumer products companies in the beauty and wellness sector.
Over the last 25 years, Marico has established itself as a leading consumer goods company with a product portfolio spanning across haircare, skincare, edible oils, healthy foods, male grooming and fabric care. With a focus on disruptive innovation to make a difference, Marico is a household name in India with brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, True Roots, Livon, Set Wet, Saffola FITTIFY Gourmet, Coco Soul, Kaya Youth O2, Mediker and Revive. In the international markets, Marico is represented by the brands Parachute, HairCode, Just for Baby, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Sedure.
KNOW MOREGoal:
Target
Achievement
Goal:
Target
Achievement
Value Creation for Marico: ensuring business sustainability
Ensuring business sustainability and consistent shareholder value creation remains our topmost priority. We plan to achieve this through strengthening our core segments of coconut oil, leave-in hair nourishment and super premium refined edible oils. Marico has evolved its processes across research and development and operations and has established a strong value chain to enable higher velocity of new product introductions and transformation of the go-to-market strategy.
Coconut Oil
Only player with pan-India presence through brands such as Parachute, Nihar Naturals and Oil of Malabar. Dominant market leader in volume and value terms.
Leave-in Hair Nourishment
Value Added Hair Oils - 25%
Market leader through brands such as Parachute Advansed, Nihar Naturals and Hair & Care.
Premium Hair Nourishment - 1%
Market leader through brands such as Livon Serums and Hair & Care Silk n Shine. Also includes functional offerings under new brands such as True Roots and Parachute Advansed Coconut Crème Oil.
Bangladesh
Parachute is the dominant market leader in Coconut Oil. Also a leading player in Value Added Hair Oils (VAHO) with Parachute Advansed, Nihar Naturals and many more Recently launched baby care brand 'Parachute Just for Baby'.
Vietnam
X-Men is the market leader in male shampoos and second largest in male deodorants. Also present in ethnic foods through the brand ‘Thuan Phat’. Recently entered female grooming with the brand ‘Sedure’.
Our approach to value creation is underpinned by a six-capital framework. It ensures that we are responsive to the needs of all our stakeholders and are cognisant of our role in creating a larger social value. Our business is aligned to this approach and, using this, we design and deliver products that disrupt the market with unparalleled customer value.
Our efforts enable us to build financial stability in a changing external environment. Through our activities and products, Marico aims to positively impact the lives of its consumers, employees and society.
Product Development
Resources
Inbound Logistics
Manufacturing
Outbound Logistics
Consumer Connect & Use
End of Life/Recycling
Reporting Boundaries
Financial Capital: Global
Other Capitals: India, unless otherwise specified
Sources
* As per a study jointly conducted by International Finance Corporation (IFC), Institutional Investor Advisory Services India Limited (a proxy advisory firm based in Mumbai) and Bombay Stock Exchange Limited (BSE)
# As per a study conducted by Great Place to Work Institute
Our approach to value creation is underpinned by a six-capital framework. It ensures that we are responsive to the needs of all our stakeholders and are cognisant of our role in creating a larger social value. Our business is aligned to this approach and, using this, we design and deliver products that disrupt the market with unparalleled customer value.
Our efforts enable us to build financial stability in a changing external environment. Through our activities and products, Marico aims to positively impact the lives of its consumers, employees and society.
Capitals
Financial Capital
Marico aims to efficiently leverage the monetary resources at its disposal to create, enhance and distribute value to all stakeholders in the value chain. The Company invests behind innovation and brand building, which enables it to consistently deliver an effective customer value proposition and expand its consumer franchise. The tightly defined policy framework protects itself against macro risks such as forex and interest rate volatilities.
Manufactured Capital
Manufacturing assets and infrastructural capacity is used to transform input resources into high quality products. Improving operational efficiency and productivity through lean approach is a relentless focus at Marico.
Natural Capital
Natural resources are indispensable assets to Marico. We aspire to offer safe and sustainable products, while at the same time promote environmental stewardship by adopting clean and green technology, responsible consumption and end of life solution.
Human Capital
Our people are core to the Marico ecosystem. We invest in our members through training and wellness programs and provide enhanced benefits. The organisational culture at Marico encourages collaboration and drives innovation. Marico’s talent value proposition rests on continuously challenging, enriching and fulfilling the aspirations of our members so that they maximise and realise their true potential.
Social & Relationship Capital
With a commitment to ‘Make a Difference’ to all the stakeholders we interact with, we have initiated several programs to empower our partners, suppliers, distributors and farmers in the larger ecosystem
Intellectual Capital
Through research and development, we are focused at developing brands and new products that are most trusted by the consumers. We also focus at investing in new technologies and innovation to create safer, smarter and simpler processes.
Inputs
Manufacturing facilities
Resources consumed in domestic operations
Business Processes
Product Development
Resources
Inbound Logistics
Manufacturing
Outbound Logistics
Consumer Connect & Use
End of Life/Recycling
Outputs
Outcomes
Reporting Boundaries
Financial Capital: Global
Other Capitals: India, unless otherwise specified
Sources
* As per a study jointly conducted by International Finance Corporation (IFC), Institutional Investor Advisory Services India Limited (a proxy advisory firm based in Mumbai) and Bombay Stock Exchange Limited (BSE)
# As per a study conducted by Great Place to Work Institute
Our Purpose
To transform in a sustainable manner, the lives of those we touch, by nurturing and empowering them to maximise their true potential.
Portfolio: Beauty & Wellness
Stakeholders