Over the last 25 years, Marico has established itself as a leading consumer goods company with a product portfolio spanning across haircare, skincare, edible oils, healthy foods, male grooming and fabric care. With a focus on disruptive innovation to make a difference, Marico is a household name in India with brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, True Roots, Livon, Set Wet, Saffola FITTIFY Gourmet, Coco Soul, Kaya Youth O2, Mediker and Revive. In the international markets, Marico is represented by the brands Parachute, HairCode, Just for Baby, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Sedure.
Marico has a primary presence in India and select emerging markets in Asia and Africa and exports its products to markets in the Indian-sub continent such as Nepal, Bhutan & Sri Lanka as well as Indian diaspora markets across the globe. The international business accounts for 22% of revenues.
Guided by our purpose ‘to transform in a sustainable manner, the lives of those we touch, by nurturing and empowering them to maximise their true potential’ we have paved the way for growth through disruptive innovation positively impacting all stakeholders across the value chain. Nurturing innovation is deeply-rooted in our values that reflects in the daily business operations and is the guiding force behind our company’s culture, our people and their actions. This motivates people to disrupt themselves and work towards a common goal of sustained inclusive growth, thereby creating greater value for every stakeholder, in India and globally.
With a focus on innovation to make a difference to communities, Marico is a household name in India.
Consumer Centric
Keeping consumer as the focus and a partner in creating and delivering solutions
Transparency & Openness
Allowing diversity of opinion by listening without bias, giving and receiving critique, with mutual respect and trust for the other
Opportunity Seeking
Identifying early opportunity signals in the environment to generate growth options
Bias For Action
Preference for quick thoughtful action as opposed to delayed action through analysis
Excellence
Continuous improvement of performance standards and capability building for sustained long-term success
Boundarylessness
Seeking support and influencing others beyond the function and organisation to achieve a better outcome/decision without diluting one’s accountability
Innovation
Experimentation and calculated risk taking to increase success probability of radical/pioneering ideas to get quantum results
Global Outlook
Sensitivity and adaptability to cultural diversity and learning from different cultures