Members

mariconnected

‘GROW’ – Grow the business, Refresh the culture, Organise for future, Win with talent

Marico’s business purpose, philosophy and vision are personified by its people. Our talent, culture and capability building approach is articulated under the umbrella of ‘GROW’ – Grow the business, Refresh the culture, Organise for future, Win with talent.

Our people roadmap is focused around developing future-ready capabilities, building a digital-first Marico, enabling critical and differentiated talent in the new categories and channels, strengthening capabilities in a high-performing sales team, winning talent through a compelling employee value proposition, and reconstructing our ways of working and people policies to stay ahead of the curve in the context of changing realities.

It is the power of our people, our unique culture and innovative approach, which helps us deliver enduring results.

Saugata Gupta
Managing Director & Chief Executive Officer

Key Highlights in FY21

Engagement

Consistent high engagement score of 93% across the year

Talent management

  • 80% of the current leadership team is home-grown talent
  • 200+ leaders enhanced leadership capability through our flagship leadership programme LEAD in the last two years.
  • 3.97% attrition

Recognition

  • Over 25000 appreciation messages were shared in our peer-to-peer recognition portal Maricognize. Our leaders recognised over 240 top initiatives that propelled organisational success through the CXO and CEO Awards.
  • The long service awards for completion of five, ten, fifteen and twenty-five years tenure were awarded to 271 members this year.

Inclusion and diversity

  • Gender diversity percentage grew from 20% to 24% over the year (Managers and Above)
  • 40% of leadership hires and 56% of campus hires are women
  • 58% of members in Marketing, R&D, HR are women
  • 75% of new hires in the Partner Grade in FY21 are women

Hiring

  • 86% new hires were taken through referrals from other members and social hiring portals
  • Number of Management Trainees increased by 100% over previous year, with equal representation of Men and Women in the 2020 Batch of Management Trainees
  • Marico’s flagship campus challenge, Over the Wall - Season 8, witnessed 71% growth in response with 1700+ students participating

People first, business next

We believe membership is superior to employee-ship and hence consciously, all Mariconians are called ‘members’. In 2021, a critical aspect of our strategy was to create a work environment that is supportive of holistic well-being of our members and our extended workforce in sales and factories, along with providing them with infrastructure to enable ownership of their performance and growth.

We are committed to our Inclusion and Diversity vision of creating the Marico of tomorrow “together” with focus on building a more socially represented organisation with enhanced ‘gender’, ‘differently abled’ and ‘thought’ diversity. Towards this, we are adopting enhanced and inclusive policies and infrastructural support for our members and extended workforce.

Key priorities in FY21

Commitment to protect jobs and compensation of our members

Focused actions on people safety and holistic support on health and wellbeing

Empower members through agile people policies and processes

The people priorities were brought alive through a focused set of actions crafted basis the virtual ways of working in the last year.

MEMBER HEALTH AND SAFETY

Worked closely with the local authorities to pioneer safety standards in our offices and distributor depots on social distancing, safe working gear, thermal screening, sanitisation and member training on safety modules

Enabled expert-led awareness sessions, on-call support through tie-up with certified doctors and COVID-19 Helpdesk to assist members on process related queries.

MEMBER WELLNESS

Tied-up with one of India’s leading healthcare apps for remote consultation by a physician and a nutritionist

Organised yoga, fitness sessions and physical challenges through the year

Ensured active reach-out, training and communication on the Member Assistance Program (MAP) counselling services for members and their immediate family

Trained our line managers to become Wellness Coaches to identify signs of stress among team members and encourage them to reach out for professional help when needed

Declared an additional holiday in July 2020 to enable members take a break for rest and self-care

MEMBER LISTENING

Regular member feedback and inputs through the monthly Marico Engagement and Culture dipstick survey

Focused action to enhance member experience based on survey, leading to high engagement across the year

MEMBER INVOLVEMENT IN ENABLING BUSINESS

2,000+ ideas from members through Marico Changemakers

Focused involvement in re-inventing business operating model, optimising costs and innovative workplace practices

MEMBER-CENTRIC POLICIES

Mandatory time-off for at least 10 days in a year

No deduction of Sick Leave from Privilege Leave Balance

‘Special’ leaves for special occasions like birthdays/ anniversaries of members and family

‘Community Impact’ leaves to enable members to contribute towards social work

‘Leave Sharing’ to create an inclusive ecosystem for our members to support each other

BENEFITS TO EXTENDED WORKFORCE IN SALES AND FACTORIES

Providing our extended members certain wellness benefits such as health insurance coverage and emergency monetary assistance

Diversity and Inclusion at Marico

We welcome members from diverse backgrounds who enrich the organisation with their educational competencies, diverse abilities, cumulative experience and manifold perceptions.

To drive our Inclusion & Diversity agenda forward, we continue to align the larger ecosystem through enabling infrastructure and policies to ensure diverse talent funnelling across levels. We actively engage with our members to listen to them and identify their diverse needs through Culture & Engagement Survey, focused group discussions with the specific diversity ‘cohorts’, one-on-one interactions with representative groups and organisation-wide workshops to craft targeted interventions.

Diversity intelligence and sensitisation

We continuously enhance the Inclusion Quotient of our members through sensitisation by regularly engaging on diversity related topics to help them proactively prevent potential discrimination or harassment.

Every year, we celebrate Marico Inclusion Month in December – this year, our theme was #inclusionstartswithI

We launched a dedicated I&D webpage to position Marico as an Equal Opportunity organisation

Policy enablement

We launched a host of policy enablers to create a conducive work environment for all members at Marico. These include:

Bouquet of reimbursement benefits for ‘new parents’ including offers around transport, physical, and mental wellness

’Same Sex’ partner benefit for all policies of Marico

Fully paid adoption leave similar to maternity/ paternity benefits

Post maternity flexi work options

Specific need-based mediclaim policy for differently abled members

Audit of all policies and guidelines to continually enhance gender neutrality

Infrastructural enablement

We are making continuous efforts to provide the right infrastructure for specific needs of members of all backgrounds. We have created inclusive infrastructure in Corporate and R&D offices and we are scaling up similar facilities across factory/sales office locations.

Gender neutral infrastructure including washrooms

Infrastructural facilities for the differently-abled/p>

’Nursing’ rooms for feeding mothers

Inclusive talent practices

A vital piece of our inclusion strategy has been ensuring that our talent management processes enable the advancement and retention of members from all backgrounds.

FOCUSED HIRING PROGRAMMES

To ensure a diverse talent pipeline, we have launched multiple initiatives:

Identify and hire second career women (women on career breaks) as consultants

Identify and hire differently abled candidates through specialist recruitment partners

Identify and hire from diverse profile backgrounds of education, industry, overall experience, nationality, employment models

ATTENTION TO CAREER PROGRESSION OF WOMEN MEMBERS

Women leaders are coached and groomed as part of our flagship ‘Lead with Impact’ leadership development programme

‘Women at Work’ programme to educate participants on accelerating career journey

Governance mechanisms

Inclusion metrics are laid out, tracked and quarterly reported to the CEO/Executive Committees

Marico’s POSH policy is gender neutral. Grievance reporting and redressal is facilitated through Code of Conduct and Internal Committee

Digitalisation and simplification of people processes

As we foray into an increasingly digital world, it is imperative to simplify and digitalise our touchpoints across member life cycle to enable a uniform and enhanced experience.

Created a standardised goal library where members can select their goals at the beginning of the year, providing clarity on how individual performance contributes to organisational goals.

Career management

Introduced a virtual 360-degree stakeholder feedback programme to facilitate line managers’ conversation with members on feedback and growth.

Digital learning

All classroom learnings adapted to virtual and digital learning format

Leveraged newer channels of learning with platforms like Edcast, Coursera, Simplilearn

Artificial Intelligence enabled BLINK learning platform upgraded with a digital learning Bot named as Coach Eddy

Focused on enhancing skills around Leading in Virtual Teams, Agile Working, Resilience and Crisis Management, Creating High Performance Teams, Inner Engineering in the context of the pandemic

Digital hiring and onboarding

Completely digitalised hiring process and facilitated a seamless orientation thereafter; leveraging AI enabled technology to enhance sourcing and selection effectiveness.

Employee listening and engagement

Promoted use of chatbots along with internal social-connect platform to create a digitally connected workplace

AMBER

CEO’s personal digital assistant is a chatbot developed to engage talent within the organisation and communicate with the new members; Amber led to 6% increase in engagement of new members over the last year

CASPER

Provides ‘anytime anywhere’ access to policies, benefits and resolves queries

ACCELERATED OUR EFFORTS ON ENABLING VIRTUAL WORKING BY:

Providing laptops and dongles to the workforce

Adopting MS Teams to enable seamless audio-video communication

Virtual leadership connects via townhall and facetime

Virtual recognition and Marico awards

Internal social media platform (Yammer)

Building capabilities for the future

In building our capability for the future we are focused on four core pillars: Digital, Leadership, Functional, and Differentiated capabilities to enable growth in new portfolios.

Digital capability

To build and scale up digital first brands; we are investing significantly in our digital transformation programme – ‘Chrysalis 2024’. Over 20 experiments are underway, mentored by the digital council comprising cross-functional team of leaders, SMEs from similar industries and academicians from leading universities.

Leadership capability

Our flagship ‘Lead with Impact’ series were adapted to leverage new innovative learning tools like gamified connects, self-placed gamified learning modules, virtual connects using accelerated learning techniques and live dashboards to drive engagement.

Functional capability

We are strengthening our frontline team capabilities through:

Sales University focuses on upskilling sales talent to build agility

Learning programmes for Sales team using online and gamification platforms

Social learning through the Toastmasters club

Differentiated capability

To ensure success in new growth avenues, we are continuously identifying and building critical differentiated capabilities across R&D, Marketing,Sales and Supply Chain

Building future-ready talent pipeline

We are focused on leveraging diverse sources of talent to meet our business objectives in a highly competitive talent marketplace.

Diversifying our talent pool

To build a diverse thought leadership, we are casting our net wider and launching targeted programmes

Sales Lateral Leadership Program: To leverage experience of candidates, we went for a lateral hire, recruiting a sales partner with rich experience in the Indian armed forces

Graduate Leadership Program: To seed diversity of thought at an entry level, we commenced the Graduate Leadership Program in 2020, to hire graduate trainees from premier undergraduate institutes. The year saw seven recruitments, with a gender diversity of 71%

Diversifying talent sourcing

Alternate Hiring: We partnered with Gig platforms to leverage the burgeoning Gig economy to hire for unique capabilities at speed

Talent Referred By Mariconians (TAREEF): Vacancies at the mid and junior management levels have been actively filled through referrals; members are rewarded on successful referral

Homecoming: We have a strong alumni network and a revamped re-hire policy with a focus on welcoming back our previous family members

Campus talent: We are among the Most Desirable FMCG/Beverage Company amongst the top premier B-Schools of India and have several programmes to hire talent straight from the campus.

-IGNITE: One of the most prestigious and intensive training programmes in the industry for young talents from B-schools; 94% of IGNITE 2021 Batch secured Pre-Placement Offer (PPO)

-Summer Training at Marico’s Pace (STAMP): Interns work closely with the leadership team on high-impact live projects; we opened the programme to engineering students from Indian Institute of Technology Bombay.

Occupational Health and Safety

The core objective behind adopting a sound occupational health and safety practice is underpinned by the organisation’s overall vision to create shared value for all stakeholders impacted by its existence.

By minimising health and safety risks, optimising operational efficiency and performance and most importantly capacitating the workforce to safeguard their lives from occupational hazards, Marico is progressing steadily on its roadmap of building resilience and leading with agility.

Accident performance

We scrupulously investigate every incident, learn from it and implement these learnings.

ACCIDENT TREND FOR INDIA OPERATIONS

Zero fatalities

For 4 years in a row

Emergency Control Centre (ECC) upgradation

In line with the latest directives of the Oil Industry Safety Directorate (OISD), the Emergency Control Centre at Perundurai facility was upgraded in FY21. The upgradation included the installation of a Public Address System (PAS), self-contained breathing apparatus (SCBA) and provision of advanced fire-protection suits. This has set a benchmark for the other facilities to follow the same procedure. Through the mock drills and trainings undertaken as part of the ECC upgradation, the effectiveness of the emergency management system has been significantly improved.

Safety trainings

Training plays an important role in building robust safety, health & environment management systems. The training competency matrix developed at Marico maps every role to the required training. We ensure 100% of the workforce, including business associates are adequately trained for the job intended.

~3,000

Manhours spent on safety trainings for 592 members and 1,083 extended workforce in India in FY21

Safety training kiosks

To ensure that no worker commences duties in the plant premises without a role-specific training, we installed Safety Training Kiosks with modules in English and vernacular languages, including Hindi. These have been installed in Perundurai facility in FY21 to capacitate contractual factory personnel on safety and workplace hazards. The contractual employees are allowed to pursue their functional responsibilities only after they receive a ‘safety pass’ from these kiosks.

As on March 31, 2021, 400 contractual members in the Perundurai facility have been trained using these kiosks. The overall accident rates have shown a sharp decline for the overall facility, indicating a positive impact in workers’ abilities to demonstrate safe workplace behaviour.


Kiosks are loaded with job specific training modules.

New contractual worker enters factory

Get trained at safety training kiosk

Examination

Issued training passport card

Audits and inspections

We diligently focus on both internal and external audits of our manufacturing sites. All our sites are ISO 14001:2015 and OHSAS 18001:2007 certified. We have already upgraded our factory at Guwahati to ISO 45001 standard and the remaining facilities will be upgraded with this standard in the near future. A holistic and tech-enabled system has been developed for conducting cross functional internal audits. The audit findings are analysed during the monthly plant SHE management meetings and corporate review sessions, leading to measurable corrective and planning actions.

ISO 45001 certification

For Guwahati factory in FY21; others to follow soon