Our Value-Creation Paradigm

Designed to deliver responsible growth

At Marico, we remain committed towards sustainable value creation through a consumer and community-centric strategy.

Our value creation framework is based on three strategic pillars, which outline our overall purpose, vision and goals towards responsible growth. These strategic pillars of growth are pivoted on a set of six value-based enablers that accelerate the pace of agile transformation for us.

Sustainability is an integral part of Marico’s mainstream business approach to create shared value. With a comprehensive policy, management system and governance structure, our sustainability strategy is set to create value differentiation for the business as well as our multi-stakeholder ecosystem.

10%

Increase in revenues as compared to FY20

23%

PAT CAGR since inception

Our Strategic Goals

Consumer and Community centric, Sustainable value creation

Strategic Pillars

GROW AND PREMIUMISE THE CORE

NEW GROWTH ENGINES

CREATE SHARED VALUE

Strategic Enablers

Business and Go-to-Market Models

Product
Innovations

Digital and
Technology

Cost
Manage

Talent and
Culture

Mainstreaming
Sustainability

How we create Value

Transcending the boundaries of sustainable growth and profits, Marico’s business DNA has been configured to deliver ‘responsible growth’. The pandemic has introduced a business environment that needs organisations to reimagine their growth stories through the lens of resilience, agility and risk mitigation.

At Marico, we have considered this ‘next normal’ of business environment as an opportunity to strengthen our impact creation strategies and efforts while pursuing an agile growth journey.

Stakeholder Capitalism is a core driver of our business ethos and integrity. As a responsible business, we have prioritised our efforts to build greater trust and stronger relationships with each of our stakeholders, so that we are able to deliver continuous and incremental value to them.

Aligning capitals to the triple bottom line drifts

We view value creation through a holistic lens and have aligned our six capitals to the triple bottom line paradigm. We believe that the interdependencies and intersections of various capitals enable sustained value-creation across the people, planet and profit pillars.

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HUMAN

The organisational culture at Marico encourages social inclusion, collaboration, and equal growth opportunities for all types of talent. Our talent value proposition rests on continually empowering, enriching and fulfilling the aspirations of our members so that they maximise and realise their true potential

SOCIAL AND RELATIONSHIP

Marico’s purpose is centred around making a difference in the lives of all stakeholders by creating value that matters. We remain committed towards driving socially-inclusive growth with our value-chain partners and well-being programmes for the community, the nation, and the world at large.

FINANCIAL

Marico aims to efficiently use its monetary resources to create, enhance and distribute value to all stakeholders. In the pandemic year, we leveraged our financial capital to support stakeholers in need - from ensuring affordability to granting financial aid for the community welfare and fostering social innovation.

MANUFACTURED

Manufacturing assets and infrastructural capacity are used to transform input resources into high quality products. At Marico, operational excellence through resource optimisation and efficiency is a critical parameter of sustained growth.

NATURAL

Natural resources are indispensable assets to Marico. We aspire to offer safe, and sustainable products for our consumers while promoting eco-conscious lifestyle preferences. Environmental stewardship at each stage of our products’ value chain encompasses low-carbon technology, responsible sourcing, emissions reduction and circular economy principles.

INTELLECTUAL

Through research and development and sustainable product innovation initiatives, we remain focused on developing brands and new products that add tangible value to the lives of our consumers. We harness the power of technology to create smart, safe and sustainable product upgrades that ensure good health and nutrition.

© 2021 Marico.