At Marico, safeguarding our stakeholders’ interests and futureproofing the value delivered to each one of them have been our priorities as never before.
Stakeholder capitalism sits at the heart of our business vision, strategy and responsible growth story. It defines our purpose and accelerates our impact creation potential for our stakeholders who inspire us to survive and thrive. The unprecedented changes caused by the pandemic have brought irreversible transformation in our lives. As always, we have placed our stakeholders’ interests ahead of us so that we can stride forward together in this journey of building resilience, agility and responsible growth.
STAKEHOLDER
GROUP
KEY
PROPOSITION
MATERIAL
NEEDS
ENGAGEMENT
OBJECTIVE
MODE OF
ENGAGEMENT
FREQUENCY
Consumers
Delight
With our uncompromising quality, trusted brands and product innovations, we endeavour to provide a unique value proposition to our consumers. Our brands differentiate themselves across the core and aspirational market segments. We strive to bring innovation in every facet of our operations, while ensuring the availability of products at the right time and for the right price.
Continuous
CAPITAL LINKAGES
Investors
Deliver
Consistent shareholder value creation remains our topmost priority. This is achieved by strengthening our core segments and achieving growth in niche markets through our innovation and entrepreneurial approach. Our value creation potential with shareholders has led to a steady focus on maximising volumes, market share gains and cost optimisation, despite the pandemic-induced market slowdown, availability of resources and other macro headwinds.
Quarterly, Half-yearly, Annually
CAPITAL LINKAGES
Value-Chain Partners
Include
As a responsible organisation, Marico believes that mutual and inclusive growth of our value-chain partners is critical to the overall purpose of creating shared value. We strive to maintain the right balance by meeting the needs of our partners through continuous capacity enhancement drives, proactive engagement and timely response strategies. As part of our mission to drive inclusive growth across our stakeholder ecosystem, we strive to play a significant role in the growth stories of our value-chain partners.
Continuous
CAPITAL LINKAGES
Members
Empower
At Marico, we offer all our members a defined talent value proposition to challenge, enrich and fulfill their aspirations, so that they can maximise their true potential to make a difference. Further, our values are based on the principles of ‘involvement builds commitment’, and thus, are co-owned by all Mariconians. Our ‘People first’ strategy has pushed us at every step to take care of our members’ health (both physical and mental), wellness, work-from-home infrastructure and any other support that they need to adapt to the new normal of work. The cultures of diversity, equity and inclusion are the forerunning guiding principles for any initiative that we take for our members.
Continuous, Half-yearly, Annually
CAPITAL LINKAGES
Communities
Nurture
Communities influence and inspire our existence and CAPITAL LINKAGES hence we strive to touch their lives in every possible way so as to make a difference. To safeguard our communities from the socio-economic and health-related disruptions caused by the pandemic, we try to maximise our efforts in helping our communities sustain and thrive in these changing times.
Continuous
CAPITAL LINKAGES
Regulators
Adhere
Marico is committed to be a leading consumer CAPITAL LINKAGES goods company that meets and exceeds compliance and regulatory mandates towards its products and processes
Need-based
CAPITAL LINKAGES