Nihar Naturals

A thought-provoking TVC campaign by Nihar Naturals highlights how hair is not just a marker of beauty and femininity for a woman but also a reflection of her chosen identity and an expression of her self-esteem. With its intellectual focus centred on the experiences of the modern Bengali woman, the TVC underscores the brand’s role as an essential companion for her hair as she undertakes the transformative journey to achieve her aspirations.

Saffola Plain Oats

Saffola Oats with its new TVC campaign attempts to revitalise Oats consumption experience in Kerala. The story revolves around the life of a young couple who have a typical banter at the breakfast table. The husband assumes the oats porridge to be the mundane experience he's used to and doesn't pay attention to it despite the wife asking him to do so. The brand enters the film when the husband takes his first bite of the oats porridge and realises that its much creamier than usual. This is when the wife informs him of the soft grains of Saffola Oats that lead to creamy porridge providing a much more enjoyable oats consumption experience.

SET WET

SET WET’s campaign with long-time ambassador Ranveer Singh shows Ranveer in a pre-historic alter ego. It showcases the ingenuity, creativity, and cheeky nature of youth today, and aims to give young men a timely tip on the art of making an impression. The campaign aired across TV and digital platforms, complimented by the debut of an all-new look and packaging for SET WET products.

SET WET has played a key role in standing by young men, and helping them showcase the best version of themselves and display their innate playful, sexy and charming side with the time-tested motto, ‘Sada Sexy Raho’.

Beardo

Beardo’s newest campaign Arrival of Don Beardo features the hottest celebrity of B-town Hrithik Roshan.

The 45 seconder film intimately highlights the characteristics of a true BEARDO - impeccable style, confident personality, and killer looks. Each aspirational quality has been naturally embraced by Hrithik in his larger-than-life persona, both on-screen and off it. The campaign’s opening line - “Wanna Play Don?” sets the tone for what men can expect when they groom with Beardo.

Driven by timeless unwavering style, the vision behind the campaign is to inspire men to hone their sexiness and irresistibility by unleashing the BEARDO within.

Saffola Honey (Bangladesh)

To cater to the consumers pursuing healthy lifestyle, Saffola Honey was launched in 2020. Saffola Honey delivers great nutrition value and immunity boosting benefits to consumers. As one of the most trusted international brands in the region, Saffola Honey has continued its journey with its proposition of purity – which is further substantiated by international lab testing of each batch to ensure the 100% purity of each jar of Saffola honey.

Caivil Colour Shines (South Africa)

At the beginning of FY22, Caivil underwent a packaging relaunch of its Caivil Colour Shines Hair Colour range.

Considering that consumers use hair colour not only to cover grey hair but also to make a style statement and augment their personality. Caivil was perceived to be a brand for an older audience and did not stand out on shelf.

Thus, began the journey to give the Caivil Colour Shines a revamp and ultimately give the mother brand the boost that it needed. The positioning was altered to give the brand a trendier and more youthful feel, thus making it relatable to the consumer. The packaging now encompasses the signature gold colour and incorporates the use of fashion mood boards to create a world of colour; the shoes, nail polish, fashion that pair with the hair colour to evoke a sense of ‘a world of colour’.

This relaunch was support by a 360 plan that incorporated digital advertising, the use of influencers, TV promotion, instore support, digital, radio and OOH advertising.