Strategy
BUILDING FUTURE
readiness
As the business environment was on the course of recovering from the throes of the pandemic, escalating geo-political tensions at the onset of FY23 once again led to a spike in volatility and inflationary pressures. Given the rapidly changing market dynamics, we regularly monitor the external environment to identify potential headwinds and proactively plan towards mitigating them. We are consistently working towards instilling more agility in our processes and systems, thereby strengthening our ability to adapt and effectively respond to the ever-evolving business circumstances.
Driving 4Ds to make Marico future-ready
Unlock the next leg of growth through…
Diversification
Diversification of business has been our core focus in both our domestic and international markets and has been instrumental in driving healthy growth in recent years. We will not enter a category just to play, but will play to win, thereby leading to sustainable outcomes in our business.
Distribution
Distribution is another significant enabler for Marico’s future readiness and accelerated growth. Given the depth of the Indian market, we believe there is significant headroom for traditional and alternate channels to co-exist and grow harmoniously and Marico is investing towards building an omni-channel, agile and data-driven distribution strategy.
Digital
Building digital capabilities and automation is a strategic growth imperative for us to thrive in the digital era and seize new opportunities in an increasingly data-driven and customer-centric market. We continue to make visible strides in our digital transformation journey through investments in advanced data analytics, thereby leveraging AI and ML technologies to streamline supply chain operations, improve customer engagement and optimize advertisement campaigns.
Diversity
We remain committed to cultivating a workplace that values diversity and fosters social inclusivity, thereby building organizational resilience. Localization of talent in our overseas units and promoting thought and gender diversity serve as fundamental building blocks towards perpetuating an innovation mindset.
Integrated Reporting Capitals
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