CEO – International Business Ashish Goupal currently serves as the Chief Executive Officer for International Business at Marico Limited. In this role, he oversees the company’s international operations across multiple geographies, including Bangladesh, South-East Asia, the Middle East & North Africa (MENA), South Africa and Exports Markets. Within the Marico Group, he plays a pivotal role as a member of the Executive Committee and serves on the Board of Marico Bangladesh (MBL).
His journey with Marico began in 2006 when he joined Marico India as Area Sales Manager. Over the years, Ashish consistently demonstrated outstanding leadership and was subsequently appointed as the Managing Director of Marico Bangladesh Limited (MBL) in July 2018. Under his leadership MBL with listings on the Dhaka and Chittagong Stock Exchanges since 2009. has rapidly emerged as one of the most dynamic and fast-growing FMCG companies in Bangladesh. In February 2022, Ashish assumed the role of COO for the Middle East & North Africa (MENA) business, as well as New Country Development (NCD) business, in addition to his responsibilities in Bangladesh. In October 2023, Ashish assumed role of CEO International Business and will be responsible for driving Marico’s business and people growth journey in international markets.
Throughout his impressive 18+ years at Marico, Ashish excelled and delivered remarkable results in various domains, including Revenue Management, Brand Management, New Product Development, Trade Marketing, Shopper Marketing, and Demand Planning. He has successfully introduced new brands and spearheaded transformative initiatives in areas such as Business Transformation, Talent value proposition, Governance & Sustainability, and Cost Management.
Under Ashish's leadership, Marico Bangladesh achieved the significant milestone of crossing the 1000 Crores business mark. The company also earned numerous industry accolades for its outstanding brands, exemplary corporate governance, and contributions to corporate social responsibility in Bangladesh.
He holds a degree from the Jamanalal Bajaj Institute of Management Studies and started his career as a management trainee with the global consumer durable leader, Samsung, in 2004.
Beyond his commitments at Marico, Ashish has held positions on the boards of prominent organizations, including the American School of Dhaka, FICCI Bangladesh, and the Indo-Bangla Chamber of Commerce, further exemplifying his dedication to community and industry involvement.