Pawan Agrawal is the Group CFO and CEO- International Business (Rest of South Asia and SE Asia) and is responsible for leading the business of Marico Southeast Asia and Marico Bangladesh. 

Pawan Agrawal has been entrusted with the organization’s financial well-being. He has played a key role in driving business growth, enhancing operational performance and supporting the development of long-term financial strategies. With more than 2 decades of experience, Pawan has worked across various finance verticals, including Financial Planning & Analysis, Corporate Finance, Treasury, Investor Relations, Taxation, Commercial and Corporate Governance functions.   

Pawan joined Marico in 2004 as the Regional Operations Manager for the South Sales Division in Hyderabad. Over the past 20 years, Pawan has contributed extensively to several key areas in Finance and Business while handling scale & complexity. He has been instrumental in executing Marico's diversification strategy, notably facilitating the acquisitions of digital first brands such as Beardo, Just Herbs, True Elements and Plix.

Pawan was awarded CFO of the Year in the Consumer Sector category at the 3rd Edition of the CII CFO Excellence Awards 2023‐24. Pawan was also felicitated with The Financial Express CFO of the year Award 2020, under the Large Enterprises Category in Manufacturing Sector. Under his leadership, Marico has been ranked in the ‘LEADERSHIP’ category on the IiAS Indian Corporate Governance Scorecard for four consecutive years and was awarded ‘Best Governed Company in Listed Segment: Medium Category’ at the 23rd ICSI National Awards for Excellence in Corporate Governance 2023.

Before joining Marico, Pawan worked with Eveready Industries (I) Limited for four years, focusing on Internal Audit and Sales Commercial functions. Pawan is a Chartered Accountant and holds a B.Com (Hons) degree from St. Xavier’s College, Calcutta.

Legacy & Expertise

Sumitava Basu brings 25 years of extensive FMCG experience, having held significant roles at Heinz, Perfetti Van Melle, and Himalaya. His profound understanding of the Bangladesh market, honed over a decade, has driven substantial market share growth and notable brand development. Sumitava's leadership is marked by his ability to anticipate market needs and respond proactively, ensuring business success and customer satisfaction.

Strategic Vision

Sumitava's foresight in market trends and proactive responses have guided businesses through seeding, development, and market leadership. His empathetic leadership style has been instrumental in building high-performing teams and fostering a culture of trust, accountability, and continuous improvement. Sumitava's strategic initiatives have consistently led to enhanced business performance and sustainable growth.

Institutional Leadership

Sumitava's extensive experience and strategic acumen made him a pivotal leader in driving business growth and organizational excellence at Marico Bangladesh Limited. His commitment to strategic market leadership, people development and operational efficiency propelled his teams and organizations towards greater success. Under his leadership, Marico is poised to achieve new heights of success and innovation in the FMCG sector.

Operational Efficiency

Committed to operational efficiency and sustainability, Sumitava continually enhances processes to minimize environmental impact and ensure regulatory compliance. His strategic initiatives are designed to optimize operations while maintaining the highest standards of regulatory adherence. Sumitava's approach to operational excellence ensures that Marico not only meets but exceeds industry standards.

Academic Background

Sumitava holds a B.Tech in Mechanical Engineering from IIT Kharagpur and has completed an Executive Program on Accounting & Finance from the National University of Singapore (NUS). His personal interests include sports, current affairs, and cosmology, reflecting his broad intellectual curiosity and commitment to personal development.

Financial Leadership

Shafiq Musharrof oversees the financial strategy of Marico Bangladesh Limited, ensuring efficient financial strategy, cost efficiencies, financial health, Internal control & Governance. Shafiq has joined Marico Bangladesh in June 2023. Under the leadership of Shafiq, the finance team of Marico Bangladesh has been demonstrating strong business partnering with financial prudence and strategic focus with full empowerment. He also drives strategic business planning, financial analysis and ensures Marico's financial stability. Shafiq has also focused on team development with highest focus on learning and development.

Professional & Educational Background

Shafiq Musharrof has 18 years of experience in Finance, Supply Chain, Internal Control and Governance. Before Joining Marico, Shafiq was at Novo Nordisk as Finance and Operations Director for more than 5 Years where he successfully led Finance, Supply chain, IT and Administration. Before Novo Nordisk Pharma, Shafiq worked with Nestlé in different responsibilities like Internal Audit, Accounting Operations, Financial Accounting & Reporting and Internal Control. Shafiq has also experience in developing internal control system at Siemens for a year. Shafiq was Executive Committee member of Nordic Chamber of Commerce and Industries (NCCI) in Bangladesh for 2021-2023.

Shafiq is a fellow member of Institute of Chartered Accountants of Bangladesh. He did his articleship from KPMG (Rahman Rahman Huq). His academic credentials include an MBA and BBA from the University of Dhaka. Shafiq's extensive experience in finance equips him with the skills to lead and innovate in financial management.

Personal Interests

Shafiq values continuous learning and staying updated on financial innovations. He enjoys spending quality time with his family, maintaining a balanced and fulfilling life. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of finance.

Dr Shilpa Vora is the Chief R&D Officer and is a part of the executive committee at Marico Limited. She joined Marico in 2022 and brings with her over 28 years of corporate R&D experience across multiple categories.  At Marico, she leads the Global R&D Product and Packaging Development, Consumer Insights, Regulatory and Central Quality Assurance teams. 

Dr Shilpa has spent a significant part of her career with Unilever, rising through the corporate ladder while working with cross-functional teams.  She has held roles including Global R&D Head Hygiene, Global R&D Head Tea, and finally Global R&D Head Lifebuoy and Skin Cleansing South Asia. 

Dr Shilpa completed her PhD in Immunology from University of Cincinnati, USA, and is Post-Doctoral Fellow from Children's Hospital Research Foundation, Cincinnati.

Business Experience

With his experience spanning over 15 years, Sohieb Murtuza started off his Marketing career in Consumer Research with Nielsen and then consolidated his expertise in Brand Management across three FMCG organizations—Marico Bangladesh, Perfetti Van Melle Bangladesh and Bangladesh Edible Oil, a subsidiary of Adani Wilmar.

Now responsible for the Marketing function, Sohieb first joined Marico Bangladesh in 2014 as a Brand Manager and had a homecoming in 2020 as a Category Head. During his tenure in Marico Bangladesh, he led strategy and portfolio growth across categories including Core Brands in Hair Care, Foods, Baby Care, Skin Care and Hair Colors. He also led strategic NPDs in many new categories with rights to win.

In between, he was in Perfetti Van Melle (PVM) and held multiple senior positions in Marketing function, where in addition to leading the strategies and growth for the business, he also drove transformational initiatives and Process Enhancement not just within Marketing function but beyond involving cross-functional partners. 

He takes great interest not just in building heritage brands but also in developing brands from scratch, leveraging winning consumer insights. He has developed deep consumer understanding in context of economic and cultural nuances: how dynamics in consumer behaviors influences preferences leading to different brand choices. 

Building People and Culture 

Sohieb believes in process-driven empowering leadership style, with a strong focus on team development and talent grooming. He has consistently built high-performing teams by balancing seasoned professionals with emerging talent, creating an environment that encourages learning, ownership, and early accountability. Passionate about mentoring, he actively invests time in grooming his team members, guiding them to take on broader roles and deliver sustained impact. His leadership has played a pivotal role in shaping many of today's emerging talents within Marico system and in the industry.

Recognition and Awards

Sohieb co-authored a paper which got featured in WARC. He received prestigious BU Impact Award in Perfetti Van Melle and prestigious CEO’s Award in Marico Bangladesh for outstanding contribution to the respective business.

Academic and Personal Interest

Sohieb completed his BBA and MBA from North South University and majored in Marketing in both the degrees. Beyond the intricacies of Marketing, Sohieb takes great interest in materials related to culture, history, economics, psychology, food and physical and mental well-being.

Amit Bhasin is Chief Legal Officer and Group General Counsel for Marico Limited. He is part of the Executive Committee of Marico Limited and is responsible for Legal and Corporate Affairs Function for Marico Group both in India and International markets. Amit Bhasin is member of Governance Committee of Marico and also anchors Corporate Social Responsibility function of Marico.

Amit has over 22 years of experience in Corporate Legal, Legal Business Partnering, Corporate Compliances and Governance. He has worked across organizations in consumer sector. Prior to joining Marico, Amit Bhasin was associated with Hindustan Unilever Limited as General Manager – Legal and Corporate Secretarial for over 13 years. He has handled multiple roles and worked on several M&A transactions and corporate actions for Unilever including the acquisition of GSK business. He was part of several global working networks for Unilever in the areas of Competition Law, Governance and Compliance.

Amit plays an active role in the advocacy efforts for FMCG industry and is part of several industry bodies. He is member of FICCI FMCG Committee and Chair for FICCI FMCG Committee for Legal Metrology and CCPA. He is member of  Executive Committee of Indian Beauty & Hygiene Association (IBHA), Executive Committee Member of MCIA FMCG User Council.

Amit is a Law Graduate and a certified Chartered Secretary from the Institute of Company Secretaries of India (ICSI) . He has also earned a post-graduation certification in Sustainable Business from the University of Cambridge, United Kingdom in 2011.

Director – Marketing

Business Experience

Farzana Ferdous is a dynamic marketing leader with nearly 17 years of experience at top FMCG organizations, including Nestlé, Unilever, and currently Marico Bangladesh. She began her career at Nestlé, managing various aspects of Marketing Communication and working with brands like Nescafé, Maggi, and Nido. She then transitioned to Unilever, where she led multiple categories such as Oral Care and Skin Cleansing, spearheading impactful brand marketing for Closeup, Pepsodent, Lux, Lifebuoy, and Dove. Farzana has driven numerous innovation and communication projects and fostered profitable growth within her portfolios.

Beyond her marketing expertise, Farzana has also served as a Regional Manager, gaining valuable experience in execution strategy and team leadership across diverse markets. In the end of 2024, she took on the role of Marketing Director at Marico Bangladesh, where she now leads brand strategy, innovation, and portfolio growth in key personal care categories.

Marketing in Action

Her well-rounded experience across brand building and GTM functions enables her to drive strategies that are both consumer-centric and execution focused. She is currently responsible for leading a diverse portfolio at Marico Bangladesh including heritage brands, new product development (NPD), and emerging brands that are thriving in highly competitive categories.

As a newly appointed Marketing Director, her vision is to deliver 4G growth that is consistent, competitive, profitable, and responsible by leveraging strategic brand stewardship, disciplined innovation, and sharp P&L oversight. Her approach integrates purpose-led marketing with performance driven outcomes, ensuring long-term brand health and business sustainability.

Building Teams, Building People

A natural collaborator and mentor, Farzana is known for building strong, capable teams with a mix of experience and fresh perspectives. She is passionate about nurturing talent, giving team members the freedom to have their own outcomes, and creating a culture of learning and continuous improvement. Her leadership has contributed to the development of several next-generation marketing professionals within the organizations she has served. 

Academic and Personal Passion

Farzana holds an MBA from the University of Dhaka, one of the country's most prestigious business schools.

Outside of work, she is deeply fascinated about travelling and storytelling. Her curiosity about people and places enriches her ability to connect brands with real consumer narratives, both functionally and emotionally.

Amit Prakash is the Chief Human Resource Officer at Marico Limited and leads the People agenda, anchored in a strong purpose-driven culture, digital agility, and inclusive leadership.

Amit joined Marico in 2015 as the Head of Human Resources - India Business and is responsible for the overall organizational development through people management practices, culture-building initiatives, developing and strengthening functional leadership capabilities.

Over the years Amit has led various transformational programmes at Marico. He spearheaded the evolution of "The Marico Way", embedding the company’s core values into everyday member experience and decision-making. He institutionalized inclusion frameworks with gender-neutral policies, hiring, and progressive benefits for a thriving environment. Under his leadership, Marico has been recognized among the Best Employers of India by Kincentric and featured among the top desirable FMCG brands by talent platforms.

With over 25 years of experience across diverse industries, Amit has held leadership roles across reputed organizations like Hindustan Coca-Cola Beverages, ITC Limited, LG Electronics, and Delphi, where he drove transformation, talent strategy, and organizational development at scale.

Amit holds a Bachelors' degree in Science from Hansraj College and has done MPM (HR) from the Symbiosis Institute of Business Management.

Sales Leadership

Mohammad Mahmud Hasan leads a team of over 150 and manages a vast network of distributors. His strategic vision expands Marico's market presence in traditional trade, ensuring that Marico's products reach consumers effectively and efficiently. Mahmud's leadership in sales drives significant growth and market penetration.

Career Highlights

With 19 years in sales, Mahmud has driven significant growth at a leading FMCG company before joining Marico. His academic credentials include a BBA and MBA from Dhaka University. Mahmud's extensive experience in sales equips him with the skills to lead and innovate in the field, driving Marico's sales strategy forward.

Personal Interests

Mahmud enjoys travel and continuous learning, reflecting his commitment to personal and professional growth. He believes in exploring new horizons and expanding his knowledge base, which enhances his ability to lead and innovate in the field of sales.

Ashish Goupal is the Chief Executive Officer – India Core Business and is responsible for the integrated business structure in India across categories of Foods, Personal care and Skin care

Prior to this, Ashish has led the company’s international operations across multiple geographies, including Bangladesh, South-East Asia, the Middle East & North Africa (MENA), South Africa and Exports Markets. Within the Marico Group, he plays a pivotal role as a member of the Executive Committee and serves on the Board of Marico Bangladesh (MBL).

His journey with Marico began in 2006 when he joined Marico India as Area Sales Manager. Over the years, Ashish consistently demonstrated outstanding leadership and was subsequently appointed as the Managing Director of Marico Bangladesh Limited (MBL) in July 2018. Under his leadership MBL with listings on the Dhaka and Chittagong Stock Exchanges since 2009, has rapidly emerged as one of the most dynamic and fast-growing FMCG companies in Bangladesh. In February 2022, Ashish assumed the role of COO for the Middle East & North Africa (MENA) business, as well as New Country Development (NCD) business, in addition to his responsibilities in Bangladesh. In October 2023, Ashish assumed role of CEO International Business and was responsible for driving Marico’s business and people growth journey in international markets. Effective April 01, 2025, he has transitioned as the CEO- India Core Business.

Throughout his impressive 18+ years at Marico, Ashish excelled and delivered remarkable results in various domains, including Revenue Management, Brand Management, New Product Development, Trade Marketing, Shopper Marketing, and Demand Planning. He has successfully introduced new brands and spearheaded transformative initiatives in areas such as Business Transformation, Talent value proposition, Governance & Sustainability, and Cost Management.

Under Ashish's leadership, Marico Bangladesh achieved the significant milestone of crossing the 1000 Crores business mark. The company also earned numerous industry accolades for its outstanding brands, exemplary corporate governance, and contributions to corporate social responsibility in Bangladesh. He holds a degree from the Jamanalal Bajaj Institute of Management Studies and started his career as a management trainee with the global consumer durable leader, Samsung, in 2004. He has a combined experience of over 21 years.

Beyond his commitments at Marico, Ashish has held positions on the boards of prominent organizations, including the American School of Dhaka, FICCI Bangladesh, and the Indo-Bangla Chamber of Commerce, further exemplifying his dedication to community and industry involvement.

Operational Excellence & Projects

Md. Saiful Alam oversees Marico's end-to-end manufacturing operations, maintaining consistent delivery with maximum efficiency at budgeted cost. His leadership has resulted in reorganizing Marico manufacturing operations to yield the maximum benefits. He has led multiple projects in Marico Bangladesh Ltd, which includes Marico's first Greenfield project in 2011, multiple brownfield projects over the period. He was involved from business case preparation to execution of Marico's biggest greenfield projects at Mirsarai Economic Zone, which went on commercial production from July 2023. He ensures Marico's manufacturing processes are efficient, sustainable, and aligned with the industry's best practices.

Strategic Vision & Institutional Leadership

Saiful is a member of Marico's Leadership Team and contributed to business strategic decisions, especially on capability building in manufacturing and new product development. His international experience with Nestle has enriched his leadership prowess, bringing a global perspective to Marico's manufacturing operations. Saiful's strategic vision drives continuous improvement and innovation in Marico's manufacturing processes. Saiful leads Marico's Global ESG Goal in Bangladesh, a member of FICCI ESG Sub Committee and a member of Bangladesh Sustainability Alliances (BSA) Working Group. He is also a member of Marico's Inclusion & Diversity Council, to drive I&D agenda across the organization.

Academic Background & Interests

Saiful holds a BSc in Chemical Engineering Degree from BUET. He enjoys traveling, exploring different cultures and reading books, reflecting his holistic approach to life and leadership. These interests provide him with a well-rounded perspective that enhances his ability to lead a wide team and bring innovation in the processes.

Supply Chain Leadership

Zahedur Rahman leads Marico's supply chain to ensure best-in-class operations across end to end supply chain processes including new product development. His strategic thinking supports driving initiatives to enhance supply chain capability, process efficiency and market competitiveness, ensuring that Marico's supply chain is both effective and innovative. Zahedur's leadership in supply chain management ensures that Marico remains agile and responsive to market demands.

Career Achievements

With roles at British American Tobacco and GlaxoSmithKline, Zahedur has led complex projects and strategic initiatives, achieving significant organizational growth and success. His extensive experience in managing large-scale supply chain operations equips him with the skills to drive Marico's supply chain strategy forward. Zahedur's achievements highlight his ability to navigate complex supply chain challenges and deliver results.

Academic & Personal Interests

Zahedur holds a degree in Electrical Engineering from BUET and an MBA from IBA. He enjoys literature, travel, and family time, enriching his professional and personal journey. These interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in supply chain management.

Vrijesh Nagathan joined Marico Limited in 2022 as the Chief Information & Digital Technology Officer. He is a seasoned technology leader with extensive experience of over 25 years in IT Leadership and Business Transformation, Project Management, Shared Services, Business Planning, Supply Chain & Manufacturing, across the FMCG, IT consulting, Automobile and Engineering industries.

Having joined Unilever in 2007 as a Senior Systems Manager, Vrijesh ascended through the ranks to become the Head IT of B2B Commerce Platforms. He led the B2B commerce IT initiatives across Unilever globally, managing IT / technology for areas across Supply Chain & Procurement, Commercial, B2B-commerce, Customer self-service Apps and POS solutions among others. He was associated with them for around 11 years on several assignments across India, Europe, UK, Africa & ASEAN.

He moved on to join Coca Cola in 2018, where he served as the Chief Information Officer, India & Southwest Asia, for three years with additional responsibility, as the Shared Services Lead. During his tenure, he led the IT Strategy and Execution for the overall Coca-Cola ecosystem across the India & Southwest Asia Business Unit. He was also responsible for the IT Roadmap, Deployment & Governance across 18 different franchise bottlers. In his role, he was responsible for transforming the way business is run and moving the needle on key technology adoption.

He began his career as an engineer with Kirloskar Electric Company and Widia (I) Limited and has also been associated with Ashok Leyland as Assistant Manager in 2003 and Bristlecone as Senior Consultant in 2004.

Vrijesh did his Bachelor’s in Mechanical Engineering in 1998 from National Institute of Technology Karnataka, Surathkal and has completed his MBA in Operations Management from Symbiosis Centre for Management and Human Resource Development, Pune. His interests include following the Battery technology, Green Energy, Sustainability & World-without-waste initiatives.

Legal Expertise

Rashed Bin Ehshan has served as the Director of Legal and Corporate Affairs at Marico Bangladesh since June 2022. In this role, he oversees Corporate Social Responsibility (CSR), external communications, regulatory affairs, compliance and public relations. With over 18 years of experience in corporate governance, compliance management, dispute resolution, and advisory capacities, Rashed ensures that Marico operates in full compliance with legislative frameworks while upholding the highest ethical standards. His leadership drives the company's commitment to business sustainability and responsible corporate practices.

Professional Engagement

Before joining Marico, Rashed held senior positions at globally renowned companies such as Grameenphone, Coca-Cola, Maersk, and Nagad. His diverse and extensive experience has equipped him with a deep understanding of corporate and legal landscapes on an international scale. Rashed is actively involved in several prominent professional organizations, including the Foreign Investors' Chamber of Commerce and Industry (FICCI), the Metropolitan Chamber of Commerce and Industry (MCCI), and the Bangladesh Employers' Federation (BEF). His contributions to these bodies are instrumental in driving policy reforms, advocating for industry best practices, and shaping regulatory frameworks. Through his leadership, Rashed plays a pivotal role in advancing industry standards and fostering a collaborative environment for policy development.

Academic Credentials & Personal Interest

Rashed holds both a bachelor's and a master's degree in law and has been a member of the bar since 2008. Outside of his professional life, he is an avid reader, a music enthusiast and a culinary aficionado with a deep passion for travel and cultural exploration.

HR Expertise

KM Sabbir Ahmed is a seasoned HR leader with over 20 years of diverse experience and global exposure through renowned organizations including Marico Bangladesh, Grameenphone, and the Telenor Group. His expertise encompasses Strategic Talent Management, Organizational Development, Industrial Relations, Employee Engagement & Culture, and Digital, Data-Driven HR Practices.

At Marico, Sabbir has played a pivotal role in shaping a sustainable, inclusive, and development-focused workplace. His deep proficiency in Talent Management, Compliance & Labor Law, HR Analytics, Compensation & Benefits, Change Management, and HR Technology has enabled the alignment of HR strategies with broader business goals.

His strategic leadership has significantly enhanced organizational capabilities, boosted employee engagement, and ensured the attraction, development, and retention of critical talent. Through driving transformative HR initiatives, Sabbir has helped establish Marico as an employer of choice and fostered a thriving, high-performance workforce.

Academic Credentials 

Sabbir holds an LL.B and LL.M from the University of Dhaka and a postgraduate diploma in HR Management under ABP-UK. His strong academic foundation along with professional development courses through Local & Global development programs from INSEAD, Deloitte, CIPD-UK, Actee, telenor group etc., support his strategic HR initiatives, ensuring they are grounded in best practices and innovative approaches. Sabbir's academic credentials reflect his commitment to continuous learning and professional development.

Leadership & Personal Life

Sabbir’s leadership at Marico focuses on talent stability, emotional intelligence, employee engagement, and development to boost productivity and drive cultural transformation, fostering HR excellence and business growth. He is a fitness enthusiast and values work-life integration, spending quality time with his family. Apart from his professional endeavors in HR and organizational development, KM Sabbir Ahmed is actively involved in philanthropic engagements. He believes strongly in giving back to society and has committed himself to various philanthropic initiatives. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of human resources. His commitment to philanthropy underscores his holistic approach to leadership, balancing corporate responsibilities with a broader commitment to societal well-being.

Nitin Kathuria is the Chief Supply Chain Officer – India, responsible for end-to-end Supply Chain for India business. This includes Procurement, Manufacturing, Planning, Logistics & New Product Development (NPD) functions.

He is driving supply chain transformation by building agile value chain leveraging technology, cost leadership, strengthening process capabilities and embedding sustainable practices. His leadership has also focused on building a robust talent pipeline within the function.

Nitin has been a pivotal figure at Marico Limited since joining the company as a management trainee in 2002. Over the past two decades, he has ascended through various strategic roles, spanning across Procurement, Supply Chain, and Operations.

He began his journey in Marico in sourcing Agri-Commodities before moving to Non-Agri Procurement & Planning. He later took on the role of Cluster Manufacturing Head for Edible Oils, overseeing operations for Saffola franchise. Nitin also had a stint in Sales as Head – Out of Home (OOH) Business. Prior to his current role, he served as EVP & Head – Supply Chain, overseeing Procurement and Supply Chain for Marico’s India business.

He played a pivotal role in institutionalizing MarVal (Marico Value Enhancement) function within Marico, which is driving value generating programs year on year. Throughout his journey, Nitin has exemplified leadership, strategic vision, and a commitment to integrating business growth with social responsibility, making him an invaluable asset to Marico Limited.

Nitin’s academic foundation includes a Bachelor's degree in Dairy Technology from National Dairy Research Institute and he is a post graduate in Agri-Business Management from the Indian Institute of Management, Ahmedabad.

A National Yoga Gold Medallist, Nitin is passionate about fitness and sports.

Akash Banerji is the Executive Vice President and Head of the Beauty & Styling Digital Business Portfolio at Marico, where he holds P&L responsibility for Beardo, Just Herbs, and Kaya Products. He also leads the central functions of Media, Digital Transformation, and Corporate PR and serves on Marico's Executive Committee.

With over 22 years of experience across FMCG, Media, Consumer Tech, and E-commerce, Akash is a business builder launching breakthrough brands, innovating with intent, and unlocking bold thinking through executional excellence. He blends strategic foresight with a data-driven, storytelling mindset to challenge the status quo and open new frontiers of growth.

He began his journey as a Management Trainee at PepsiCo before joining Marico, where he started with a successful sales stint and then joined marketing to drive innovation and scale for iconic brands like Parachute and Nihar. At Star TV, he played a pivotal role in the turnaround of Star Plus and later, as the Head of Business Development across the Middle East and Africa, spearheaded exponential growth in emerging markets. He returned to India to lead the launch of Star Sports, transforming it into the country's largest sports network.

Akash played an instrumental role in the launch of Hotstar, where he built the platform brand and incorporated new tech capabilities from the ground up and then with the launch of VOOT at Viacom18, where he drove profitability, strategic digital partnerships, and board-level alignment. Stints with Amazon Prime and Tata Group followed, he led and honed his expertise in e-commerce, consumer loyalty, subscription management, retail media, and large-scale tentpole events like Prime Day.

An MBA from FMS Delhi, Akash combines creative energy with analytical depth and a relentless drive for purposeful, profitable growth. As he continues shaping Marico’s digital-first future in his homecoming, he remains committed to building businesses that resonate with consumers and endure through time.

Vikram Karwal is the Chief Marketing Officer (CMO) at Marico Limited. As Marico India sharpens its focus on brand-led growth and innovation, Vikram’s leadership will play an instrumental role in strengthening its portfolio, unlocking new opportunities and building deeper connections with consumers across markets.

With over two decades of experience in the domestic and international consumer packaged goods industry, he has held key strategic roles, spanning across Marketing management, Brand building, Innovation management, E-Commerce, and Sales operations management. Vikram is also adept at driving Data and Digital excellence, and Business strategy.

Vikram began his career with Agro Tech Foods Ltd as a Management Trainee and later managed frontline sales operations as an Area Sales Manager in Kolkata. In 2004, he joined Cadbury India Foods Ltd, where he took on roles across sales and marketing, including brand and category leadership positions.

Having spent the foundational years in India business, Vikram took on a Global Innovation role based out of Europe looking after projects across key emerging markets globally for Mondelez International.

In 2015, he moved to Southeast Asia as Marketing Director, where he drove strong, profitable growth through a strong focus on equity, activation and innovation. In his previous role, at Mondelez India, he was the Senior Director at chocolates business unit.  

His diverse experience across different geographies and functions has equipped him with a strong global perspective, cultural and people agility, end-to-end business management expertise, and leadership capabilities.

Vikram holds a bachelor’s degree in engineering and is an MBA from Jamnalal Bajaj Institute of Management Studies, Mumbai. He is passionate about building iconic brands, driving consumer engagement, and creating marketing strategies that deliver sustainable growth.