Marico entered Malaysia's hair styling market in January 2010, with the acquisition of the Code 10 brand from Colgate-Palmolive. Backed by strong consumer equity and investments, Code 10 is set to chart a new growth trajectory, providing Marico a platform for faster organic growth in the hair styling market and is now a leading brand in the male grooming and hair styling category. The company is also scaling up its presence in neighboring countries like Myanmar, Nepal and Bhutan.