Marico entered the GCC region in the 90s and has been expanding its footprint across the Middle East with the presence of Parachute brand in Levant, Iraq, Yemen etc. ever since . Strengthened with a steady increase in its product range and a spreading distribution system, Marico's progress in the Middle East is heading for a rapid growth. Over the years, Parachute has become a formidable brand in the Gulf region and Parachute hair cream is now a leader in its category in several markets with brands such as Parachute, Parachute Gold, Parachute Secrets, Parachute Amla, Parachute Flora, Parachute Lite and Parachute Sampoorna.