The Marico Way - Our unique identity that brings together our Purpose, Ethos, and Values

The Marico Way guides our actions and how we behave in our everyday business. It has enabled us to create a unique culture at Marico.

For Marico, People and Culture have always been at the core of our success.

• Our purpose is the reason we exist.
• Our Ethos is our way of being.
• Our Values are the way we think and act

Consumer First

Keep the consumer at the heart of every decision. Be continuously curious to seek unmet or evolving consumer needs. Constantly innovate to deliver differentiated value which is commercially viable.

Consumer First

Bold Ambition

Responsible Growth

Grow with Members

Accountability For Outcomes

Execute with Agility

• Consumer First

  
  

  Keep the consumer at the heart of every decision. Be continuously curious to seek unmet or evolving consumer needs. Constantly innovate to deliver differentiated value which is commercially viable.
• Grow With Members

  
  

  Empower, develop & recognize. Collaborate, learn & grow together. Champion inclusion to build a diverse & aspirational workplace
• Accountability For Outcomes

  
  

  Being decisive despite ambiguity. Stand up & critique, agree to disagree, but commit fully to results. Be collaborative & solution-oriented to overcome challenges.
• Bold Ambition

  
  

  Ensure outside-in perspectives while setting ambitious goals. Prioritize, Prototype & Pursue Scale. Experiment, take calculated risks, and stay resilient
• Execute With Agility

  
  

  Pursue end goals with scenario planning, meticulous tracking & dynamic resource allocation. Maximize speed with excellence. Leverage process & technology to stay ahead
• Responsible Growth

  
  

  Enable win-win outcome for our customers, external partners, shareholders, society & environment. Ensure long term interest for stakeholders. Lead with sustainability for holistic growth.