As a responsible corporate citizen, Marico believes in offering healthier and affordable food products to its consumers. We strive to reduce the overall environmental and social footprint of our products across their lifecycles, ensure 100% compliance of product quality and ingredient safety norms, maintain transparent disclosures of product formulations and accelerate consumer-centric product innovations to improve the nutritional value of our products. As a part of our sustainability initiative, we also adhere to strict norms on food loss and waste management (specific to India).
Each of our initiatives is backed by deep scientific understanding. Our nutrition standards are in line with regional dietary guidelines and apply to our entire portfolio. We have clear principles to ensure that we are responsible in our labelling and communication.
We have laid down the following principles to offer the best ‘Healthier for You’ food products to our consumers:
Our innovations and claims are based on world-class scientific knowledge. We use these insights to develop tasteful and value-added products that meet the nutritional needs of our consumers, while delivering on their health and wellness needs.
Marico was one of the first companies to offer clinically proven multisource blended edible oils with nearly ideal fatty acid profiles that supports heart health.
Marico makes concerted efforts to minimise ingredients of concern and focus on healthy ingredients and nutrients with inherent goodness in its product portfolio to contribute positively to an individual’s daily nutritional requirements.
Marico has always taken consumer needs into cognisance by keeping the right balance of nutrition and taste, while delivering value and being accessible to consumers.
We have developed science-based nutrition guidelines that explain our choices with respect to our existing product portfolio as well as future product innovations.
The Marico Nutrition Profiling system considers levels of sugar, saturated fat, trans-fats, sodium, along with positives like vitamins, dietary fiber, protein, whole grains, and micronutrients while delivering products that are tasteful and deliver consumer delight.
Marico is committed to helping consumers make educated decisions by providing nutrition information in simple and clear terms. Our commitment to providing nutritional information and claims is in line with FSSAI regulations in India.
Similarly, nutritional labelling and claims made on Marico’s products marketed outside of India comply with the respective local market regulations.
We will review this policy annually considering the national health priorities, evolving consumer needs and dynamic regulatory environment.
As a responsible company, providing correct information through our advertisements to consumers in alignment with the law of the land is our utmost priority. In India, we self-regulate our advertisements and ensure adherence to ASCI guidelines.
