Marico Bangladesh Limited is amongst the top 3 FMCG MNC companies and is a trusted brand in the beauty and wellness space in Bangladesh. During 2014-15, the Company posted a turnover of BDT 712 crores and a net profit of BDT 134 crores. The company touches the lives of 1 out of every 2 Bangladeshis with an array of brands in various categories, including pure coconut oil, hair nourishment, male grooming and edible oil. Its flagship brand Parachute holds leadership position in the Branded Coconut Oil Market of Bangladesh, and the brand was awarded the title of “Best Brand” by Bangladesh Brand Forum and Nielsen in 2011. In October 2013, Parachute completed its journey of 12 successful years in Bangladesh, with an ever-growing base of loyal consumers.
Over the years, the company has strengthened its brand portfolio, most notably through the expansion of its VAHO (Value Added Hair Oil) Category. The VAHO category now consists of several popular brands such as Parachute Advansed Beliphool, Nihar Naturals Shanti Badam Amla and Parachute Advansed among others. Marico Bangladesh Limited also leads the powdered hair dye market with the HairCode brand. The company continued to diversify its portfolio with the introduction of Saffola Active healthy edible oil, Livon Silky Potion hair serum and Set Wet Deodorants in 2013-14 and Parachute Advasned Body Lotion and Parachute Advansed Extra Care in 2014-15.
Marico Bangladesh Limited has a strong distribution network that reaches more than 770,000 outlets throughout the country. At the same time, the company strives to establish and maintain a system of strong internal controls and corporate governance. In 2012, the company was awarded the title of “Second Best Multinational Company” by ICMAB (Institute of Cost and Management Accountants of Bangladesh). MBL’s focus on sustainable profitable growth is manifest through its consistent financial performance, a CAGR of 11 % in Turnover and 21% in Net Profits since being listed in 2009. The Company has ventured into significant CSR initiatives having formed partnership with Dhaka Ahsania Mission (DAM) to provide free education opportunities to more than 3,000 out-of-school children from disadvantaged backgrounds by building 75 CLCs (Children Learning Centres). More Less
