Financial Leadership

Shafiq Musharrof oversees the financial strategy of Marico Bangladesh Limited, ensuring efficient financial strategy, cost efficiencies, financial health, Internal control & Governance. Shafiq has joined Marico Bangladesh in June 2023. Under the leadership of Shafiq, the finance team of Marico Bangladesh has been demonstrating strong business partnering with financial prudence and strategic focus with full empowerment. He also drives strategic business planning, financial analysis and ensures Marico’s financial stability. Shafiq has also focused on team development with highest focus on learning and development.

Professional and Educational Background

Shafiq Musharrof has 19 years of experience in Finance, Supply Chain, Internal Control and Governance. Before Joining Marico, Shafiq was at Novo Nordisk as Finance and Operations Director for more than 5 Years where he successfully led Finance, Supply chain, IT and Administration. Before Novo Nordisk Pharma, Shafiq worked with Nestlé in different responsibilities like Internal Audit, Accounting Operations, Financial Accounting & Reporting and Internal Control. Shafiq has also experience in developing internal control system at Siemens for a year. Shafiq was Executive Committee member of Nordic Chamber of Commerce and Industries (NCCI) in Bangladesh for 2021-2023.

Shafiq is a fellow member of Institute of Chartered Accountants of Bangladesh. He did his articleship from KPMG (Rahman Rahman Huq). His academic credentials include an MBA and BBA from the University of Dhaka. Shafiq's extensive experience in finance equips him with the skills to lead and innovate in financial management.

Personal Interests

Shafiq values continuous learning and staying updated on financial innovations. He enjoys spending quality time with his family, maintaining a balanced and fulfilling life. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of finance.

Business Experience

With his experience spanning over 16 years, Sohieb Murtuza started off his Marketing career in Consumer Research with Nielsen and then consolidated his expertise in Brand Management across three FMCG organizations—Marico Bangladesh, Perfetti Van Melle Bangladesh and Bangladesh Edible Oil, a subsidiary of Adani Wilmar.

Now responsible for the Marketing function, Sohieb first joined Marico Bangladesh in 2014 as a Brand Manager and had a homecoming in 2020 as a Category Head. During his tenure in Marico Bangladesh, he led strategy and portfolio growth across categories including Core Brands in Hair Care, Foods, Baby Care, Skin Care and Hair Colors. He also led strategic NPDs in many new categories with rights to win.

Between his two stints at Marico, Sohieb held several senior marketing roles at Perfetti Van Melle (PVM). There, he not only steered business strategy and growth but also championed transformation initiatives and process improvements, collaborating across functions to deliver impactful change beyond marketing alone.

He is particularly passionate about both nurturing established legacy brands and building new ones from the ground up, guided by strong consumer insights. His deep understanding of consumers—shaped by economic and cultural contexts—enables him to decode behavioral shifts and translate them into meaningful brand choices.

Building People and Culture 

Sohieb practices a structured yet empowering leadership style, placing strong emphasis on processes, people development, and capability building. He has consistently cultivated high-performing teams by blending experienced professionals with emerging talent, fostering a culture of learning, ownership, and early responsibility. A committed mentor, he dedicates significant effort to developing his team, preparing them for larger roles and long-term success. His leadership has played a pivotal role in shaping many of today’s emerging talents within Marico system and in the industry.

Recognition and Awards

Sohieb co-authored a paper published on WARC, reflecting his thought leadership in marketing. He has been honored with the prestigious BU Impact Award at Perfetti Van Melle and the CEO’s Award at Marico Bangladesh, recognizing his outstanding contributions to business performance.

Academic and Personal Interest

Sohieb completed his BBA and MBA degrees from North South University, specializing in Marketing. Outside of his professional pursuits, he is deeply interested in subjects such as culture, history, economics, psychology, food, and overall physical and mental well-being.

Business Experience

Farzana Ferdous is a dynamic marketing leader with more than 18 years of experience at top FMCG organizations, including Nestlé, Unilever, and currently Marico Bangladesh. She began her career at Nestlé, managing various aspects of Marketing Communication and working with brands like Nescafé, Maggi, and Nido. She then transitioned to Unilever, where she led multiple categories such as Oral Care and Skin Cleansing, spearheading impactful brand marketing for Closeup, Pepsodent, Lux, Lifebuoy, and Dove. Farzana has driven numerous innovation and communication projects and fostered profitable growth within her portfolios.

Beyond her marketing expertise, Farzana has also served as a Regional Manager, gaining valuable experience in execution strategy and team leadership across diverse markets. In the end of 2024, she took on the role of Marketing Director at Marico Bangladesh, where she now leads brand strategy, innovation, and portfolio growth in key personal care categories.

Marketing in Action

Farzana’s well-rounded experience across brand building and go-to-market functions enables her to craft strategies that are both deeply consumer-centric and focused on execution excellence. At Marico Bangladesh, she currently oversees a diverse portfolio encompassing heritage brands, new product development (NPD), and emerging brands operating in highly competitive segments.

As Marketing Director, her vision is to drive “4G growth” — growth that is consistent, competitive, profitable, and responsible. She achieves this through strong brand stewardship, disciplined innovation, and rigorous P&L management. Her approach seamlessly integrates purpose-led marketing with performance-driven outcomes, ensuring long-term brand health and sustainable business success.

Building Teams, Building People

A natural collaborator and mentor, Farzana is widely recognized for building high-performing teams that balance experience with fresh perspectives. She is deeply passionate about talent development, empowering team members with ownership, and fostering a culture of learning, agility, and continuous improvement. Her leadership has played a key role in shaping the next generation of marketing professionals across the organizations she has served.

Academic and Personal Passion

Farzana holds an MBA from the University of Dhaka, one of the country’s most prestigious business schools.

Outside of work, she is deeply fascinated about travelling and storytelling. Her curiosity about people and places enriches her ability to connect brands with authentic consumer narratives- both functionally and emotionally.

Sales Leadership

Mohammad Mahmud Hasan leads a team of over 150 and manages a vast network of distributors. His strategic vision expands Marico's market presence in traditional trade, ensuring that Marico's products reach consumers effectively and efficiently. Mahmud's leadership in sales drives significant growth and market penetration.

Career Highlights

With 20 years in sales, Mahmud has driven significant growth at a leading FMCG company before joining Marico. His academic credentials include a BBA and MBA from Dhaka University. Mahmud's extensive experience in sales equips him with the skills to lead and innovate in the field, driving Marico's sales strategy forward.

Personal Interests

Mahmud enjoys travel and continuous learning, reflecting his commitment to personal and professional growth. He believes in exploring new horizons and expanding his knowledge base, which enhances his ability to lead and innovate in the field of sales.

Operational Excellence and Projects

Md. Saiful Alam oversees Marico’s end-to-end manufacturing operations, maintaining consistent delivery with maximum efficiency at budgeted cost. His leadership has resulted in reorganizing Marico manufacturing operations to yield the maximum benefits. He has led multiple projects in Marico Bangladesh Ltd, which includes Marico’s first Greenfield project in 2011, and several brownfield projects over the period. He was involved from business case preparation to execution of Marico’s biggest greenfield projects at National Special Economic Zone, Mirsarai. This factory started commercial production in July 2023. He ensures Marico’s manufacturing processes are efficient, sustainable, and aligned with the industry’s best practices. 

Strategic Vision and Institutional Leadership

Saiful is a member of Marico’s Leadership Team and contributed to business strategic decisions, especially on capability building in manufacturing and new product development. His 26 Years of total experience Including international exposure with Nestle has enriched his leadership prowess, bringing a global perspective to Marico's manufacturing operations. Saiful's strategic vision drives continuous improvement and innovation in Marico's manufacturing processes. Saiful leads Marico’s Global ESG Goal in Bangladesh. He is a member of FICCI ESG Sub Committee and Bangladesh Sustainability Alliances (BSA) Working Group. He is also a member of Marico’s Inclusion & Diversity Council, to drive I&D agenda across the organization.

Academic Background and Interests

Saiful holds a BSc in Chemical Engineering Degree from BUET. He enjoys traveling, exploring different cultures and reading books, reflecting his holistic approach to life and leadership. These interests provide him with a well-rounded perspective that enhances his ability to lead a wide team and bring innovation in the processes.

Supply Chain Leadership

Zahedur Rahman leads Marico's supply chain to ensure best-in-class operations across end to end supply chain processes including new product development and changes to existing product. His strategic thinking supports driving initiatives to enhance supply chain capability, process efficiency and market competitiveness, managing supply risks effectively ensuring that Marico's supply chain is both effective and innovative. Zahedur's leadership in supply chain management ensures that Marico remains agile and responsive to for current market requirements and future demands.

Career Achievements

With roles at British American Tobacco Bangladesh Limited, ACI Limited, GlaxoSmithKline Bangladesh Limited and DBL Group, Zahedur has led complex projects and strategic initiatives, achieving significant organizational growth and success and over the years contributed significantly to talent development. His extensive experience in managing large-scale supply chain operations equips him with the skills to drive Marico's supply chain strategy forward and sustain high level of team performance. Zahedur's achievements highlight his ability to navigate complex supply chain challenges and deliver results.

Academic and Personal Interests

Zahedur holds a degree in Electrical & Electronic Engineering from BUET and an MBA from IBA, Dhaka University. He enjoys literature, travel, and family time, enriching his professional and personal journey. These interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in supply chain management as well as developing and nurturing talents.

Legal Expertise

Rashed Bin Ehshan has served as the Director of Legal and Corporate Affairs at Marico Bangladesh since June 2022. In this role, he oversees Corporate Social Responsibility (CSR), external communications, regulatory affairs, compliance and public relations. With over 19 years of experience in corporate governance, compliance management, dispute resolution, and advisory capacities, Rashed ensures that Marico operates in full compliance with legislative frameworks while upholding the highest ethical standards. His leadership drives the company's commitment to business sustainability and responsible corporate practices.

Professional Engagement

Before joining Marico, Rashed held senior positions at globally renowned companies such as Grameenphone, Coca-Cola, Maersk, and Nagad. His diverse and extensive experience has equipped him with a deep understanding of corporate and legal landscapes on an international scale. Rashed is actively involved in several prominent professional organizations, including the Foreign Investors' Chamber of Commerce and Industry (FICCI), the Metropolitan Chamber of Commerce and Industry (MCCI), and the Bangladesh Employers' Federation (BEF). His contributions to these bodies are instrumental in driving policy reforms, advocating for industry best practices, and shaping regulatory frameworks. Through his leadership, Rashed plays a pivotal role in advancing industry standards and fostering a collaborative environment for policy development.

Academic Credentials and Personal Interest

Rashed holds both a bachelor's and a master's degree in law and has been a member of the bar since 2008. Outside of his professional life, he is an avid reader, a music enthusiast and a culinary aficionado with a deep passion for travel and cultural exploration.

Driving HR Excellence in a Global Context

With over 21 years of diverse experience and global exposure, K M Sabbir Ahmed has established himself as a transformative HR leader across multinational organizations including Marico Bangladesh, Grameenphone, and the Telenor Group. His leadership is defined by a rare combination of strategic vision, operational expertise, and human-centric values, making him a trusted architect of organizational growth and cultural transformation.

Strategic HR Expertise

Sabbir’s professional journey reflects mastery across the full spectrum of HR leadership:

• Talent Management and Succession Planning – ensuring organizational stability and future-ready leadership pipelines.

• Organizational Development and Change Management – driving agility and resilience in dynamic business environments.

• Employee Engagement and Culture Building – fostering inclusivity, collaboration, and high performance.

• Industrial Relations and Compliance – maintaining harmony and adherence to labor laws.

• HR Analytics and Digital Transformation – leveraging data-driven insights and technology to modernize HR practices.

At Marico, Sabbir has been pivotal in shaping a sustainable, inclusive, and development-focused workplace, aligning HR strategies with business imperatives to enhance productivity, strengthen organizational capabilities, and position Marico as a Great Place To Work.

Academic and Professional Development 

Sabbir holds an LL.B and LL.M from the University of Dhaka, complemented by a postgraduate diploma in HR Management under the certification of ABP-UK. His leadership acumen has been further enriched through global development programs with INSEAD, Deloitte, CIPD-UK, Actee, and the Telenor Group. This strong academic foundation and commitment to continuous learning ensure his HR strategies are grounded in global best practices and innovative approaches.

Leadership Philosophy and Personal Values 

Sabbir’s leadership philosophy emphasizes emotional intelligence, capability building, employee development, and cultural transformation - all aimed at driving HR excellence and sustainable business growth.

Beyond his corporate role, Sabbir is a fitness enthusiast who values work-life integration, spending quality time with his family. He is also deeply committed to philanthropy, actively engaging in initiatives that uplift communities and promote societal well-being. His dedication to giving back reflects a holistic approach to leadership, balancing corporate responsibilities with a broader commitment to humanity.

Through his unwavering dedication to people, purpose, and progress, K M Sabbir Ahmed exemplifies the qualities to - transforming organizations, inspiring leaders, and nurturing humanity.