Only when you're empowered with freedom
and opportunity do you rise above the task at hand
and take complete ownership to make a difference.
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Sumitava
Basu
Managing Director
Legacy & Expertise
Sumitava Basu brings 25 years of extensive FMCG experience, having held significant roles at Heinz, Perfetti Van Melle, and Himalaya. His profound understanding of the Bangladesh market, honed over a decade, has driven substantial market share growth and notable brand development. Sumitava's leadership is marked by his ability to anticipate market needs and respond proactively, ensuring business success and customer satisfaction.
Strategic Vision
Sumitava's foresight in market trends and proactive responses have guided businesses through seeding, development, and market leadership. His empathetic leadership style has been instrumental in building high-performing teams and fostering a culture of trust, accountability, and continuous improvement. Sumitava's strategic initiatives have consistently led to enhanced business performance and sustainable growth.
Operational Efficiency
Committed to operational efficiency and sustainability, Sumitava continually enhances processes to minimize environmental impact and ensure regulatory compliance. His strategic initiatives are designed to optimize operations while maintaining the highest standards of regulatory adherence. Sumitava's approach to operational excellence ensures that Marico not only meets but exceeds industry standards.
Academic Background
Sumitava holds a B.Tech in Mechanical Engineering from IIT Kharagpur and has completed an Executive Program on Accounting & Finance from the National University of Singapore (NUS). His personal interests include sports, current affairs, and cosmology, reflecting his broad intellectual curiosity and commitment to personal development.
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Shafiq
Musharrof
Chief Financial Officer
Financial Leadership
Shafiq Musharrof oversees the financial strategy of Marico Bangladesh Limited, ensuring efficient financial strategy, cost efficiencies, financial health, Internal control & Governance. Shafiq has joined Marico Bangladesh Limited in June 2023. Under the leadership of Shafiq, the finance team of Marico Bangladesh Limited has been demonstrating strong business partnering with financial prudence and strategic focus with full empowerment. He also drives strategic business planning, financial analysis and ensures Marico’s financial stability. Shafiq has also focused on team development with highest focus on learning and development.
Professional & Educational Background
Shafiq Musharrof has 17 years of experience in Finance, Supply Chain, Internal Control and Governance. Before Joining Marico, Shafiq was at Novo Nordisk as Finance and Operations Director for more than 5 Years where he successfully led Finance, Supply chain, IT and Administration. Before Novo Nordisk Pharma, Shafiq worked with Nestlé in different responsibilities like Internal Audit, Accounting Operations, Financial Accounting & Reporting and Internal Control. Shafiq has also experience in developing internal control system at Siemens for a year. Shafiq was Executive Committee member of Nordic Chamber of Commerce and Industries (NCCI) in Bangladesh for 2021-2023.
Shafiq is a fellow member of Institute of Chartered Accountants of Bangladesh. He did his articleship from KPMG( Rahman Rahman Huq). His academic credentials include an MBA and BBA from the University of Dhaka. Shafiq's extensive experience in finance equips him with the skills to lead and innovate in financial management.
Personal Interests
Shafiq values continuous learning and staying updated on financial innovations. He enjoys spending quality time with his family, maintaining a balanced and fulfilling life. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of finance.
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Allen
Ebenezer Eric
Director – Marketing
Business Experience
Allen joined Marico Bangladesh in October 2019 and is responsible for driving a successful Marketing function. A passionate marketer, his experience spans over 19 years in Brand Management and Sales, across two FMCG organizations – Marico and Emami. He started his career as a Management Trainee in Marico in 2005, and held different Sales and Marketing roles in India over 9 years, post which, he was with Emami Limited for 5 years; he led the Fair and Handsome and Pain Management Portfolios (including the iconic Zandu Balm, Mentho Plus Balm, Fast Relief) for India.
Marketing in Action
His well-rounded marketing experience spans extensive work on heritage Brands, successful new Brand launches, stabilization, scale-up and growth in Organization eco-systems; and NPDs, operating across blue-ocean, penetration categories to complex, competitive categories among both urban and rural consumer demographics. His systematic experience on development of sound, long-term brand strategies has led to building effective, consistent, strong brands; and excellence in execution has led to sustainable, profitable growth of brands over the years.
Building Teams, Building People
He believes in a simple, process-driven approach to brand building. A collaborative leader, he has structured, built and nurtured large teams with a blend of experience and fresh talent; he enjoys mentoring and enabling them for early responsibilities, larger roles and consistent outcomes over time. His mentoring has created a large set of successful marketing leaders in the country, over the last four and a half years.
Recognition
He has led differentiated work that have received prestigious international recognition, including two Recommended Cases and two Editor's Choice Best Practice papers at WARC, a WARC Asia Strategy Prize, a hat-trick at the Appies Asia Pacific Marketing Congress, Singapore and six Effies.
Academic & Personal Passion
He did his post-graduation in Business Management from XLRI Jamshedpur, and Mechanical Engineering from Tamil Nadu College of Engineering, Coimbatore. A driving enthusiast and violinist, he enjoys reading and writing.
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Md. Saiful
Alam
Director – Manufacturing
Operational Excellence & Projects
Md. Saiful Alam oversees Marico’s end to end manufacturing operations, maintaining consistent delivery with maximum efficiency at budgeted cost. His leadership has resulted in reorganize manufacturing operations to yield the maximum benefits. He has also worked in multiple projects in Marico Bangladesh, which includes Marico’s first Greenfield projects, Crushing & Refinery Operations at Shirirchala, Inhouse Water Base Unit a brownfield project in Mouchak and Marico’s biggest greenfield projects in Mirsarai Economic Zone. He ensures Marico’s manufacturing processes are efficient, sustainable, and aligned with industry best practices.
Strategic Vision & Institutional Leadership
Saiful is a member of Marico’s Leadership Team and contribute to business strategic decisions, especially on capability building in manufacturing and new product development. His international experience with Nestle has enriched his leadership prowess, bringing a global perspective to Marico's manufacturing operations. Saiful's strategic vision drives continuous improvement and innovation in Marico's manufacturing processes. Saiful leads Marico’s Global ESG Goal in Bangladesh, and a member of FICCI ESG Sub Committee. He is also a member of Marico’s Inclusion & Diversity Council, to drive I&D agenda across the organization.
Academic Background & Interests
Saiful holds a BSc in Chemical Engineering Degree from BUET. He enjoys traveling, exploring different cultures and reading books, reflecting his holistic approach to life and leadership. These interests provide him a well-rounded perspective that enhances his ability to lead a wide team and bring innovation in the processes.
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Zahedur
Rahman
Director – Supply Chain
Supply Chain Leadership
Zahedur Rahman optimizes Marico's supply chain operations and drives product development. His strategic initiatives enhance efficiency and market competitiveness, ensuring that Marico's supply chain is both effective and innovative. Zahedur's leadership in supply chain management ensures that Marico remains agile and responsive to market demands.
Career Achievements
With roles at British American Tobacco and GlaxoSmithKline, Zahedur has led complex projects and strategic initiatives, achieving significant organizational growth and success. His extensive experience in managing large-scale supply chain operations equips him with the skills to drive Marico's supply chain strategy forward. Zahedur's achievements highlight his ability to navigate complex supply chain challenges and deliver results.
Academic & Personal Interests
Zahedur holds a degree in Electrical Engineering from BUET and an MBA from IBA. He enjoys literature, travel, and family time, enriching his professional and personal journey. These interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in supply chain management.
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Mohammad
Hasan
Director – Sales
Sales Leadership
Mohammad Mahmud Hasan leads a team of over 150 and manages a vast network of distributors. His strategic vision expands Marico's market presence in traditional trade, ensuring that Marico's products reach consumers effectively and efficiently. Mahmud's leadership in sales drives significant growth and market penetration.
Career Highlights
With 18 years in sales, Mahmud has driven significant growth at a leading FMCG company before joining Marico. His academic credentials include a BBA and MBA from Dhaka University. Mahmud's extensive experience in sales equips him with the skills to lead and innovate in the field, driving Marico's sales strategy forward.
Personal Interests
Mahmud enjoys travel and continuous learning, reflecting his commitment to personal and professional growth. He believes in exploring new horizons and expanding his knowledge base, which enhances his ability to lead and innovate in the field of sales.
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K M Sabbir
Ahmed
Director - Human Resources
HR Expertise
KM Sabbir Ahmed specializes in Strategic Talent Management, Organization Transformation, Industrial Relations, Engagement & Culture and Digital & Data driven Employee Experiences. His 18 years of work experience & global exposure with Grameenphone & the Telenor Group has equipped him with modern HR practices, Affinity for Strategy, enabling him to drive HR excellence at Marico resultant in driving sustainable growth, inclusive work culture and cultivating a thriving workforce. Sabbir's expertise in human resources ensures that Marico attracts, develops, and retains critical talents. His strategic approach to human resources is geared towards enhancing organizational capabilities and fostering a conducive work environment that supports growth and innovation.
Academic Credentials
Sabbir holds an LL.B and LL.M from the University of Dhaka and a postgraduate diploma in HR Management under ABP-UK. His strong academic foundation along with professional development courses through Local & Global development programs support his strategic HR initiatives, ensuring they are grounded in best practices and innovative approaches. Sabbir's academic credentials reflect his commitment to continuous learning and professional development.
Leadership & Personal Life
Sabbir's leadership centers on engagement and development, driving HR excellence at Marico. He is a fitness enthusiast and values work-life integration, spending quality time with his family. Apart from his professional endeavors in HR and organizational development, KM Sabbir Ahmed is actively involved in philanthropic engagements. He believes strongly in giving back to society and has committed himself to various philanthropic initiatives. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of human resources. His commitment to philanthropy underscores his holistic approach to leadership, balancing corporate responsibilities with a broader commitment to societal well-being.
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Rashed
Bin Ehshan
Director - Legal & Corporate Affairs
Legacy & Expertise
Rashed Bin Ehshan has been the Director of Legal and Corporate Affairs at Marico Bangladesh since June 2022. He also oversees corporate social responsibility (CSR), external communications, regulatory affairs, compliance, and public relations. With an illustrious 18-year career in corporate governance, compliance management, dispute resolution, and advisory capacities, Rashed ensures that Marico operates within stringent legislative frameworks while upholding the highest ethical standards and fostering business sustainability.
Professional Engagement
Before joining Marico, Rashed held senior positions at globally renowned enterprises such as Grameenphone, Coca-Cola, Maersk, and Nagad. His extensive and diverse experience has provided him with a profound understanding of the corporate and legal landscapes on an international scale. Rashed is also deeply engaged with several key professional bodies, including the Foreign Investors' Chamber of Commerce and Industry (FICCI), the Metropolitan Chamber of Commerce and Industry. (MCCI), and the Bangladesh Employers' Federation (BEF). His active participation in these organizations allows him to drive significant policy reforms, advocate for industry best practices, and shape regulatory frameworks. Through these efforts, he plays a pivotal role in advancing industry standards and fostering a collaborative environment for policy development.
Academic Credentials & Personal Interest
Rashed holds both bachelor's and master's degrees in law and has been a member of the bar since 2008. Outside of his professional pursuits, he is an avid reader, music enthusiast, and culinary aficionado with a passion for travel and cultural experiences.
