Financial Leadership

Shafiq Musharrof oversees the financial strategy of Marico Bangladesh Limited, ensuring efficient financial strategy, cost efficiencies, financial health, Internal control & Governance. Shafiq has joined Marico Bangladesh in June 2023. Under the leadership of Shafiq, the finance team of Marico Bangladesh has been demonstrating strong business partnering with financial prudence and strategic focus with full empowerment. He also drives strategic business planning, financial analysis and ensures Marico's financial stability. Shafiq has also focused on team development with highest focus on learning and development.

Professional & Educational Background

Shafiq Musharrof has 18 years of experience in Finance, Supply Chain, Internal Control and Governance. Before Joining Marico, Shafiq was at Novo Nordisk as Finance and Operations Director for more than 5 Years where he successfully led Finance, Supply chain, IT and Administration. Before Novo Nordisk Pharma, Shafiq worked with Nestlé in different responsibilities like Internal Audit, Accounting Operations, Financial Accounting & Reporting and Internal Control. Shafiq has also experience in developing internal control system at Siemens for a year. Shafiq was Executive Committee member of Nordic Chamber of Commerce and Industries (NCCI) in Bangladesh for 2021-2023.

Shafiq is a fellow member of Institute of Chartered Accountants of Bangladesh. He did his articleship from KPMG (Rahman Rahman Huq). His academic credentials include an MBA and BBA from the University of Dhaka. Shafiq's extensive experience in finance equips him with the skills to lead and innovate in financial management.

Personal Interests

Shafiq values continuous learning and staying updated on financial innovations. He enjoys spending quality time with his family, maintaining a balanced and fulfilling life. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of finance.

Business Experience

With his experience spanning over 15 years, Sohieb Murtuza started off his Marketing career in Consumer Research with Nielsen and then consolidated his expertise in Brand Management across three FMCG organizations—Marico Bangladesh, Perfetti Van Melle Bangladesh and Bangladesh Edible Oil, a subsidiary of Adani Wilmar.

Now responsible for the Marketing function, Sohieb first joined Marico Bangladesh in 2014 as a Brand Manager and had a homecoming in 2020 as a Category Head. During his tenure in Marico Bangladesh, he led strategy and portfolio growth across categories including Core Brands in Hair Care, Foods, Baby Care, Skin Care and Hair Colors. He also led strategic NPDs in many new categories with rights to win.

In between, he was in Perfetti Van Melle (PVM) and held multiple senior positions in Marketing function, where in addition to leading the strategies and growth for the business, he also drove transformational initiatives and Process Enhancement not just within Marketing function but beyond involving cross-functional partners. 

He takes great interest not just in building heritage brands but also in developing brands from scratch, leveraging winning consumer insights. He has developed deep consumer understanding in context of economic and cultural nuances: how dynamics in consumer behaviors influences preferences leading to different brand choices. 

Building People and Culture 

Sohieb believes in process-driven empowering leadership style, with a strong focus on team development and talent grooming. He has consistently built high-performing teams by balancing seasoned professionals with emerging talent, creating an environment that encourages learning, ownership, and early accountability. Passionate about mentoring, he actively invests time in grooming his team members, guiding them to take on broader roles and deliver sustained impact. His leadership has played a pivotal role in shaping many of today's emerging talents within Marico system and in the industry.

Recognition and Awards

Sohieb co-authored a paper which got featured in WARC. He received prestigious BU Impact Award in Perfetti Van Melle and prestigious CEO’s Award in Marico Bangladesh for outstanding contribution to the respective business.

Academic and Personal Interest

Sohieb completed his BBA and MBA from North South University and majored in Marketing in both the degrees. Beyond the intricacies of Marketing, Sohieb takes great interest in materials related to culture, history, economics, psychology, food and physical and mental well-being.

Director – Marketing

Business Experience

Farzana Ferdous is a dynamic marketing leader with nearly 17 years of experience at top FMCG organizations, including Nestlé, Unilever, and currently Marico Bangladesh. She began her career at Nestlé, managing various aspects of Marketing Communication and working with brands like Nescafé, Maggi, and Nido. She then transitioned to Unilever, where she led multiple categories such as Oral Care and Skin Cleansing, spearheading impactful brand marketing for Closeup, Pepsodent, Lux, Lifebuoy, and Dove. Farzana has driven numerous innovation and communication projects and fostered profitable growth within her portfolios.

Beyond her marketing expertise, Farzana has also served as a Regional Manager, gaining valuable experience in execution strategy and team leadership across diverse markets. In the end of 2024, she took on the role of Marketing Director at Marico Bangladesh, where she now leads brand strategy, innovation, and portfolio growth in key personal care categories.

Marketing in Action

Her well-rounded experience across brand building and GTM functions enables her to drive strategies that are both consumer-centric and execution focused. She is currently responsible for leading a diverse portfolio at Marico Bangladesh including heritage brands, new product development (NPD), and emerging brands that are thriving in highly competitive categories.

As a newly appointed Marketing Director, her vision is to deliver 4G growth that is consistent, competitive, profitable, and responsible by leveraging strategic brand stewardship, disciplined innovation, and sharp P&L oversight. Her approach integrates purpose-led marketing with performance driven outcomes, ensuring long-term brand health and business sustainability.

Building Teams, Building People

A natural collaborator and mentor, Farzana is known for building strong, capable teams with a mix of experience and fresh perspectives. She is passionate about nurturing talent, giving team members the freedom to have their own outcomes, and creating a culture of learning and continuous improvement. Her leadership has contributed to the development of several next-generation marketing professionals within the organizations she has served. 

Academic and Personal Passion

Farzana holds an MBA from the University of Dhaka, one of the country's most prestigious business schools.

Outside of work, she is deeply fascinated about travelling and storytelling. Her curiosity about people and places enriches her ability to connect brands with real consumer narratives, both functionally and emotionally.

Sales Leadership

Mohammad Mahmud Hasan leads a team of over 150 and manages a vast network of distributors. His strategic vision expands Marico's market presence in traditional trade, ensuring that Marico's products reach consumers effectively and efficiently. Mahmud's leadership in sales drives significant growth and market penetration.

Career Highlights

With 19 years in sales, Mahmud has driven significant growth at a leading FMCG company before joining Marico. His academic credentials include a BBA and MBA from Dhaka University. Mahmud's extensive experience in sales equips him with the skills to lead and innovate in the field, driving Marico's sales strategy forward.

Personal Interests

Mahmud enjoys travel and continuous learning, reflecting his commitment to personal and professional growth. He believes in exploring new horizons and expanding his knowledge base, which enhances his ability to lead and innovate in the field of sales.

Operational Excellence & Projects

Md. Saiful Alam oversees Marico's end-to-end manufacturing operations, maintaining consistent delivery with maximum efficiency at budgeted cost. His leadership has resulted in reorganizing Marico manufacturing operations to yield the maximum benefits. He has led multiple projects in Marico Bangladesh Ltd, which includes Marico's first Greenfield project in 2011, multiple brownfield projects over the period. He was involved from business case preparation to execution of Marico's biggest greenfield projects at Mirsarai Economic Zone, which went on commercial production from July 2023. He ensures Marico's manufacturing processes are efficient, sustainable, and aligned with the industry's best practices.

Strategic Vision & Institutional Leadership

Saiful is a member of Marico's Leadership Team and contributed to business strategic decisions, especially on capability building in manufacturing and new product development. His international experience with Nestle has enriched his leadership prowess, bringing a global perspective to Marico's manufacturing operations. Saiful's strategic vision drives continuous improvement and innovation in Marico's manufacturing processes. Saiful leads Marico's Global ESG Goal in Bangladesh, a member of FICCI ESG Sub Committee and a member of Bangladesh Sustainability Alliances (BSA) Working Group. He is also a member of Marico's Inclusion & Diversity Council, to drive I&D agenda across the organization.

Academic Background & Interests

Saiful holds a BSc in Chemical Engineering Degree from BUET. He enjoys traveling, exploring different cultures and reading books, reflecting his holistic approach to life and leadership. These interests provide him with a well-rounded perspective that enhances his ability to lead a wide team and bring innovation in the processes.

Supply Chain Leadership

Zahedur Rahman leads Marico's supply chain to ensure best-in-class operations across end to end supply chain processes including new product development. His strategic thinking supports driving initiatives to enhance supply chain capability, process efficiency and market competitiveness, ensuring that Marico's supply chain is both effective and innovative. Zahedur's leadership in supply chain management ensures that Marico remains agile and responsive to market demands.

Career Achievements

With roles at British American Tobacco and GlaxoSmithKline, Zahedur has led complex projects and strategic initiatives, achieving significant organizational growth and success. His extensive experience in managing large-scale supply chain operations equips him with the skills to drive Marico's supply chain strategy forward. Zahedur's achievements highlight his ability to navigate complex supply chain challenges and deliver results.

Academic & Personal Interests

Zahedur holds a degree in Electrical Engineering from BUET and an MBA from IBA. He enjoys literature, travel, and family time, enriching his professional and personal journey. These interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in supply chain management.

Legal Expertise

Rashed Bin Ehshan has served as the Director of Legal and Corporate Affairs at Marico Bangladesh since June 2022. In this role, he oversees Corporate Social Responsibility (CSR), external communications, regulatory affairs, compliance and public relations. With over 18 years of experience in corporate governance, compliance management, dispute resolution, and advisory capacities, Rashed ensures that Marico operates in full compliance with legislative frameworks while upholding the highest ethical standards. His leadership drives the company's commitment to business sustainability and responsible corporate practices.

Professional Engagement

Before joining Marico, Rashed held senior positions at globally renowned companies such as Grameenphone, Coca-Cola, Maersk, and Nagad. His diverse and extensive experience has equipped him with a deep understanding of corporate and legal landscapes on an international scale. Rashed is actively involved in several prominent professional organizations, including the Foreign Investors' Chamber of Commerce and Industry (FICCI), the Metropolitan Chamber of Commerce and Industry (MCCI), and the Bangladesh Employers' Federation (BEF). His contributions to these bodies are instrumental in driving policy reforms, advocating for industry best practices, and shaping regulatory frameworks. Through his leadership, Rashed plays a pivotal role in advancing industry standards and fostering a collaborative environment for policy development.

Academic Credentials & Personal Interest

Rashed holds both a bachelor's and a master's degree in law and has been a member of the bar since 2008. Outside of his professional life, he is an avid reader, a music enthusiast and a culinary aficionado with a deep passion for travel and cultural exploration.

HR Expertise

KM Sabbir Ahmed is a seasoned HR leader with over 20 years of diverse experience and global exposure through renowned organizations including Marico Bangladesh, Grameenphone, and the Telenor Group. His expertise encompasses Strategic Talent Management, Organizational Development, Industrial Relations, Employee Engagement & Culture, and Digital, Data-Driven HR Practices.

At Marico, Sabbir has played a pivotal role in shaping a sustainable, inclusive, and development-focused workplace. His deep proficiency in Talent Management, Compliance & Labor Law, HR Analytics, Compensation & Benefits, Change Management, and HR Technology has enabled the alignment of HR strategies with broader business goals.

His strategic leadership has significantly enhanced organizational capabilities, boosted employee engagement, and ensured the attraction, development, and retention of critical talent. Through driving transformative HR initiatives, Sabbir has helped establish Marico as an employer of choice and fostered a thriving, high-performance workforce.

Academic Credentials 

Sabbir holds an LL.B and LL.M from the University of Dhaka and a postgraduate diploma in HR Management under ABP-UK. His strong academic foundation along with professional development courses through Local & Global development programs from INSEAD, Deloitte, CIPD-UK, Actee, telenor group etc., support his strategic HR initiatives, ensuring they are grounded in best practices and innovative approaches. Sabbir's academic credentials reflect his commitment to continuous learning and professional development.

Leadership & Personal Life

Sabbir’s leadership at Marico focuses on talent stability, emotional intelligence, employee engagement, and development to boost productivity and drive cultural transformation, fostering HR excellence and business growth. He is a fitness enthusiast and values work-life integration, spending quality time with his family. Apart from his professional endeavors in HR and organizational development, KM Sabbir Ahmed is actively involved in philanthropic engagements. He believes strongly in giving back to society and has committed himself to various philanthropic initiatives. These personal interests provide him with a well-rounded perspective that enhances his ability to lead and innovate in the field of human resources. His commitment to philanthropy underscores his holistic approach to leadership, balancing corporate responsibilities with a broader commitment to societal well-being.