Nihar Naturals Shanti Badam Amla is the largest hair oil in the country by volumes *. The brand is an ally to progress, enabling women to become agents of change in their surroundings.
Nihar Naturals Shanti Badam Amla Hair Oil enables women to actively contribute to progress as part of the proceeds from the brand goes towards children's education**.
The brand has partnered with CRY sponsoring 19 projects across India and has provided education to more than 1,13,294 children in the first two years.
The brand has in the past partnered with 3 organisations in the field of education. Sesame Worksop India (SWI) in UP, “Going to School” in Bihar & “Educate girls” in Rajasthan.
Using media to engage children and aid their basic academic and life skills to help them reach their maximum potential. Galli Galli Sim Sim is India’s only educational program for children that harnesses the power of television to provide a strong early childhood educational foundation to pre-schoolers and promotes children’s overall cognitive, socio-emotional and physical development while celebrating India’s cultural diversity. Marico worked with them in FY 16 and FY 17 and the impact of this intervention from Sesame Workshop India in FY 17 were 70,000 children.
Going to School is a creative non-profit education trust with a 12-year track record. Marico worked with them in FY 16 to promote entrepreneurship among children through their “Be an Entrepreneur program”. This program aimed at providing entrepreneurial skill development training to children in class 9 in 50 Government schools in Muzaffarpur in order to prepare them for the lack of employment opportunities and be able to create jobs for themselves and others.Impact: 16,500 children were benefitted from Going to School Program in FY 2015-16.
Educate Girls (EG) is an NGO which provides quality education for all underserved and marginalized girls by mobilizing public, private and community resources thus improving access to education and school quality and achieving behavioral, social and economic transformation for all girls in India’s gender gap districts thereby creating an India where all children have equal opportunities to access quality education.The EG program model is focused on improving the Enrolment – Retention – Learning cycle of every child in the educationally backward districts in which it operates. Educate Girls tackles the problem at its roots by focussing on increasing enrolment and retention of marginalized girls in public schools and also improvement of learning outcomes by focusing on micro-competencies of children.
In order to improve learning levels in numeracy and literacy, the EG curriculum is implemented in schools for children in grade 3, 4 and 5. The curriculum is implemented with the use of specially designed kits called Gyan ka Pitara (GKP). The learning tools focus on building micro-competencies in English, Hindi and Math.
Nihar Shanti Amla (NSA) has supported Educate Girls by funding its programmatic intervention in Jalore and Udaipur district of Rajasthan and Dhar District of Madhya Pradesh. It is providing crucial support in the program delivery and expansion of the Educate Girls program cumulatively impacting around children across Jalore and Udaipur.
*Based on the volume share data within value-added hair oils as defined by Marico (excluding coconut & mustard oil), from Kantar WorldPanel’s household purchase panel for the period Dec 2017 to Nov 2018 in All India Urban & Rural
**Calculated on net profit earned on sale of each pack