Marico Ltd. (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies operating in the Beauty and Wellness space. Empowered with freedom and opportunity, Marico works to make a difference to the lives of all its stakeholders – its consumers, associates, members, shareholders and the society at large.
During 2017-18, Marico recorded a turnover of INR 63 billion (~USD 982 Million) through sales in India and other chosen emerging markets of Asia and Africa. Marico has nurtured over 25 brands in the categories of hair care, skin care, edible oils, health foods, male grooming and fabric care.
The India business, accounting for 78% of the consolidated revenues, markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar Naturals, Livon, Set Wet, True Roots, Mediker and Revive that have added value to the lives of 1 in every 3 Indians. Every month, over 155 million consumer packs reach consumers through a widespread distribution network of around 4.9 million outlets.
The International business, accounting for 22% of the consolidated revenues, offers unique brands such as Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfil the lifestyle needs of its international consumers. The Company also exports its products to markets in the Indian-sub continent such as Nepal, Bhutan & Sri Lanka as well as Indian diaspora markets across the globe.
Marico’s focus on delivering sustainable business and earnings growth has so far resulted in a healthy shareholder return of 26% CAGR since listing in 1996. This rests on an empowering work culture fostered by early responsibility and independent decision making that encourages its members to take complete ownership and make a difference to its entire business ecosystem. As a result, Marico’s brands are not just bought by consumers; they add value to their lives by transforming the way they look and feel. The relationships formed with associates go beyond supply, distribution and retailing; they are win-win partnerships that maximise their potential and the Company’s bottom-line. The Marico Innovation Foundation doesn’t simply fund social enterprises; it enables them with innovative thinking and scaling of operations to widen their social impact.
It is this essence that is true to Marico’s culture and unique to its DNA. It is this belief that everyone at Marico lives by and profits from every day. It is the spirit to MAKE A DIFFERENCE.