Communities

RESPONSIBLY TRANSFORMING

lives

Marico endeavours to bring about sustainable transformation in society by nurturing and empowering communities with access to education, skill development, good health and livelihood generation.

As a purpose-led organisation, we recognise our responsibility towards the community. Carrying forward our idea of shared value generation, we intend to work in collaboration with people to initiate lasting change within society. Going beyond our prerogative of running a profitable business, we engage in multiple projects that uplift communities and improve the quality of life through education, healthcare and livelihood. Our corporate social responsibility programme, therefore, keeps sustainable transformation at the core to expand the breadth of our social development projects.

Our People Philosophy

Marico established a clear and measurable people philosophy to Make a Difference and we have charted a CSR plan for widening the avenues to Impact lives through various social interventions in the three thematic areas of Sustainable Agriculture & Livelihood Improvement, Education and Social Innovation. At the beginning of the year, approvals are taken for finalising CSR goals and objectives, along with the annual budgets for each programme. The CSR team is assigned with the responsibility to implement and complete projects according to pre-defined timelines. It also evaluates the efficacy of each programme and carefully monitors outcomes to maximise value creation for stakeholders. The Marico Innovation Foundation, Parachute Kalpavriksha Foundation, regional government agencies along with non-governmental organisations are involved in the execution of CSR programmes.

Our overarching focus on sustainable value creation for diverse stakeholders encompasses all our business endeavours. It keeps us well on track to responsibly limit the impact of our operations on the environment as well as the community. Transpiring our operational bounds, we seek to create viable change to make way for a brighter tomorrow.

Program

Type of Beneficiary

Parachute Kalpavriksha Foundation

Farmers, community & governmental agencies

Jalashay

Environment, Farmers & Local community

Nihar Shanti Pathshala

Teachers and students (school)

Marico Innovation Foundation

Budding Entrepreneurs

Healthcare

Students, Schools, Facilities, Communities

Community sustenance

Farmers, community, students, governmental agencies

Afforestation

Farmers, Environment

Disaster relief

Communities, Healthcare facilities, frontline workers

Sustainable Agriculture & Livelihood Improvement

Our Key Initiatives

Kalpavriksha Program

Parachute Kalpavriksha Foundation (PKF) is a non-profit organisation that strives to create a lasting impact on the lives of farmers.

Objectives

Equip farmers to have increased sustainable crop yield leading to enhanced income opportunity

Train farmers on scientific and researchbased agricultural practices which results the productivity improvement

Support activities

  • Consultation with coconut experts (on phone)
  • Water conservation through farm pond construction
  • Classroom training for coconut farmers
  • On farm training by Field Service Personnel (FSP)

Support centres

Kalpavriksha Knowledge Centre (KKC)

Companion of farmers for increasing production and knowledge

Agri-Business Centre (ABC)

Agri-clinic offering farm care inputs and technical services

FY25 Targets
4 Lakh

Acreage enrolled

1,15,000

farmers enrolled

16%

Improvement of productivity

Digital Reach
15,000+

farmers were engaged through digital interventions rolled out by PKF in FY23.

80,000+

downloads of mobile application.

1,25,000+

users visited the PKF website in FY23.

Social Media Followers
6,000+

Instagram followers

9,000+

YouTube followers

1.75 Lakh+

Facebook followers

FY23 Performance
3.11 Lakh

of acreage enrolled till FY23; 55,900 acres were enrolled in FY23.

16%

increase in productivity for enrolled farmers

81,000 farmers

were enrolled cumulatively, with 18,000 farmers enrolled in FY23.

4 agribusiness centres

have been set up till date and 1600+ farmers benefitted from the services offered.

Key Highlights & Achievement of FY23

Awards & Recognitions

MQH Best Practices Award

FICCI Sustainable Agriculture Awards for Farmer Income Enhancement

PR & Media

International Coconut Community (ICC) Visit

Covered by Brut India

The “one within us all” Campaign

Program Visits

CSR Committee Visit

Chairman Visit

Activities that boost productivity improvement

The Agri-Business Centre (ABC)

The Agri-Business Centre is operated by local entrepreneurs and allows coconut growers to obtain farm care inputs and technical services. It acts as a platform for farmers to hire high quality farm machinery, equipment, technical assistance as well as labour at cost effective prices. It is also offering local agripreneurs exposure and recognition, along with financial stability.

Case stories

“My name is Annadurai, I am from Tensengupalayam. Duraisamy from Kalpavriksha team has been coming to my form every month for the past 3 years. I used to face issues like stem bleeding, pest attack, and root damage in my form. Kalpavriksha team helped me tackle these issues. They also helped provide root feeding treatment to trees. As there was low labour availability, Duraisamy brought the labours and helped complete the process. The quality and quantity of nuts have improved now. Post the intervention, the trees are looking healthy. Earlier I was harvesting 6 loods, now I am harvesting 9 to 10 loads.”

“I am Satheesh Kumar, and I am from Kuruvayakoundan palayam. I own 12 acres of farm in Coimbatore. Water availability has always been a problem in my form, & I wasn’t aware of the benefits of farm ponds initially. Once I came to know of its advantages, we contacted Parachute Kalpavriksha Foundation for constructing a farm pond.

Post construction, we now have good water storage facility. Our form pond is 8 feet deep and has 1000 cubic metre capacity. Earlier we used borewells at 700-800 ft levels. Now, water is stored in the ponds and when there is a drop in water level, it gets replenished. We have faced severe issues with water scarcity in the past. Post constructing the form pond, water storage is good. Button formation has improved, and shedding is not much seen.

Water is crucial for agriculture. Due to low availability of water, we have suffered a lot. Now this issue has been resolved for us by the Kalpavriksha team. I request them to bring more schemes like this in the future.”

Yahiryar Kani, 35 years old was working as a machine operator in Saudi Arabia. He bought a 12-acre farm in TN & makes a full-time income from his farm.

Ashok Kumar, 26 years old is a marketing professional who quit his job to take up farming full-time. He currently manages 400 trees.

Mugendran, 23 years old is MBBS Graduate managing an 8-acre farm while running an evening clinic in his village

Jalashay

Jalashay’, Marico’s water stewardship programme focuses on replenishing more water in comparison to the amount of water consumed in its own operations, year on year. It takes into account the environmental, social and economic concerns that might arise from water stressed regions and proactively undertakes efforts towards abating them.

Objectives

Encourage efficient water management and conservation. By building capacity, replenish more water to the neighbourhood than Marico uses for its operations.

FY23 Performance:

30 Crore litres of water conservation potential created this year Water storage created through farm pond creation, desiliting water bodies, construction of water storage facilities in various states, till date 292+ Crores litres

Watershed programme implemented at Jalgoan, Maharastra

FY23 Activities

Tamil Nadu coconut farmers were provided with farm ponds and trench cum bunds.

Key Highlights & Achievement of FY23

Farmer was able to expand his agricultural practice after he received a farm pond

Ravi Kanakaraj, a small farmer from Devanampalayam, faced major water shortages in summer. Annually, he used to spend H 18,000 to buy water during the summer season. Through the Jalashay program, in 2018 he constructed a farm pond with storage capacity of 227m³. After construction of the farm pond, he has water during the summer season and does not need to buy water. Additionally, Ravi started intercropping coconut with mulberry. He is able to sufficiently provide water for both crops. He now receives a steady stream of income from mulberry at around H 3 lakh annually. He has plans to line his farm pond and undertake fish farming

After farmer received a farm pond, he has sufficient water for irrigation in his farm

Nadarajan faced major water shortages in the past due to which he was never able to provide sufficient irrigation to his coconut trees. He testifies that after he received the farm pond, groundwater recharge has improved, and he now has sufficient water to provide irrigation as per recommended practices. He has also experienced an increase in productivity, from 150 coconuts per tree to 170 coconuts per tree, annually.

Farmer uses farm pond for the dual purpose of storage and groundwater recharge

Prabhu, a farmer from Devanampalayam has adopted a unique model wherein he alternates the use of the farm pond that he received, for both recharge and for storage. During the rainy season, the structure is used to recharge groundwater. During the summer season, he uses a tarpaulin sheet which acts as a temporary lining to the structure which helps him store water, which he uses for irrigation.

Afforestation

Taking into account the depleting green cover and its impact on local environmental conditions and biodiversity, we engage in afforestation activities to combat global warming, reduce air pollution, arrest soil erosion and create an ambient atmosphere for local flora and fauna to thrive. As par t of our afforestation drive, in FY23, plantation of 73,250 trees were initiated, in t he districts of Rajasthan, Assam, Himachal Pradesh, Maharashtra, Gujarat and Meghalaya. Around 5,000 farmers benefitted from the planting of 50,000+ fruit bearing saplings. The plantation drives were conducted through two projects: fruit tree distribution and habitat protection.

Fruit tree distribution

Under this project, 50,000+ fruit trees were procured and planted in the districts of Rajasthan, Assam, Himachal Pradesh, Maharashtra, Gujarat and Meghalaya. It benefitted the farmers living in remote areas and technical guidance was also provided to facilitate healthy growth of these trees.

Eat Right Program-India

For the past six years, Marico is collaborating with FSSAI for the Eat Right India movement. It promotes healthy eating habits and is aligned with the government’s public health programmes such as ‘Ayushman Bharat’, ‘Swachh Bharat Mission’, and ‘POSHAN Abhiyaan’.

In FY23, we collaborated with FDA, other partners and conducted the following activities:

100

Eat Right programmes in schools

58

Eat Right programmes in Campus

5

Clean Street Food Hubs

29

Eat Right programmes at Place of Worship

3

sessions for capability development

20

programmes carried out in 10 institutions

Community Sustenance – Our CSR activities around manufacturing facilities

Community sustenance initiatives provide us an opportunity to give back to the society by addressing the needs of the local population. Th e programme is carried out around our manufacturing facilities and consists of different projects covering the realms of education, environment, health, infrastructure, disaster relief and others.

Mission Health

  • Name of beneficiary - Government officials
  • Age of beneficiary-40 years and above
  • Type of beneficiary - Police personnel
  • Location- Pondicherry, Perundurai, Guwahati, Jalgaon

Issue

After certain years of service, police personnel start facing health issues ensued from improper diet, lack of sleep, rotational shifts no routine body checkups and mental stress owing to the nature of their job.

Solution

Marico planned to organize medical camps for police personal across plant locations offering full body check up to each beneficiary along with doctor consultation free of cost.

Implementation

Health camps organized for police personnel across Pondicherry, Perundurai, Guwahati, Jalgaon offered more than 70 types of medical tests to each beneficiary that included tests related to lipid profile, liver function, hemogram, thyroid profile, iron, kidney function, urine routine, eye and ear, to mention a few. This program was implemented and monitored by our NGO partner ‘Go Dharmic Foundation’ in coordination with government officials.

Activities undertaken

  • Registration of police personnel
  • Arranged for the medical tests
  • Shared medical report with beneficiaries
  • Organized doctor consultation for beneficiaries
Be the Impact- Member Volunteer

247 Marico members volunteered

278 Volunteering hours contributed towards the cause

As part of the programme, volunteers from Marico cleared 1,250 kg of garbage in Mumbai, Pondicherry and Sanand and recorded 50 Audiobooks in English for 250 visually impaired students

09

Events organised

247

Volunteers

278

Volunteering Hours

4.85/5

Volunteer experience rating

3

SDGs covered

Project Bala

Location – Guwahati

Number of Schools - 60

No. of years of collaboration – 2 years (2022-23 to 2023-24)

No. of beneficiaries – 7703 students + 311 teachers

Collaborative efforts to enhance learning experience in schools

Location – Guwahati

School’s name - Kurua LP School, Gouripur LP School & Mrinalini Devi Shishu Niketan

No. of years of collaboration – 5+ years

No. of beneficiaries – 600+ students and teachers

Type of support: Educational programmes for students, infrastructural support, teachers’ training etc.

Education

Nihar Shanti Pathshala Funwala

Nihar Naturals x Nihar CSR programmes: Living the Brand’s Purpose

Nihar Naturals Shanti Amla, one of Marico’s signature brands, focuses on providing opportunities for accelerating the access to education through holistic initiatives.

The Nihar Shanti Pathshala Funwala (NSPF) programme aims to address a growing concern about fluency in English literacy in government school teachers. The programme intends to upskill teachers and improve English reading and speaking proficiency of students from underserved areas. Through a comprehensive learning and development approach it has empowered teachers with subject-matter knowledge and enabled them to engage better with the students. Besides, access to digital learning platforms have improved the learning environment for students.

Fluency in English has been a pressing issue for government school teachers and NSPF, in collaboration with various state governments, helped to provide government teachers access to comprehensive teaching material to improve the standard of education in marginalised areas. We also designed scalable and funbased learning models, supported by online as well as offline tools to make education engaging and usher in a transformation in the overall literacy quotient of our country.

To enhance the outcome of the programme and create measurable impact on students as well as teachers, we deployed WhatsApp Enterprise model-based learning programmes. The technologically fortified solutions helped to upgrade the capability of teachers to impart proper training for enhancing fluency in English language. The innovative formats were designed to be engaging, practical, and rural-ready in nature to align with the specific needs of students and teachers.

In the reporting year FY23, WhatsApp (online) as well as workbook (offline) led programmes were imparted in 50 Aspirational Districts of Madhya Pradesh, Rajasthan, Jharkhand, Bihar and Chhattisgarh. The outcome of the project in the current year takes us a step forward to achieve our target for FY25.

2.40 lakh

teachers to be trained

2.41 lakh

teachers trained through WhatsApp & Workbook-led project

6 lakh

students to benefit from the programme.

10.81 lakh

students benefitted through the programme

New Initiatives

in FY23

1

Presence is in 50 Aspirational Districts of Madhya Pradesh, Jharkhand, Rajasthan, Bihar and Chhattisgarh.

2

Presence in 16 CM Rise Schools in two blocks of the District of Sehore, Madhya Pradesh

3

State has integrated the WPC championship into its academic calendar as a state-wide event in Madhya Pradesh and Jharkhand.

4

Received in-principle state approval for targeting Kasturba Gandhi Balika Vidyalaya, focusing only on girls in Madhya Pradesh and Jharkhand for FY24.

Social Innovation

Marico Innovation Foundation (MIF)

Marico Innovation Foundation (MIF) was started in 2003 with an aim to nurture and propel innovations in India.

Over the past 20 years, MIF has evolved into being India’s coveted innovation focused platform, which recognizes disruptive Indian innovations & supports the innovative organizations journey to scale impact.

Through its flagship programs, MIF has unlocked the potential of 100+ disruptive innovations

Scale-Up Programme

Started in 2016, Scale-Up is a beyond capital, no equity, rapid acceleration program that catalyses innovations through personalized, deep-rooted strategic and functional mentorship and other network support offerings.

The objective of the program is to mentor and scale disruptive innovations from early-stage annual revenues (approx. 1 CR annually) to H 100 CR of annual revenues in 3 - 5 years.

‘Scale-Up Programme’ in FY23

Fosters innovative solutions for plastics waste management and Agri-tech to rapidly scale and create social and environmental impact and become financially sustainable businesses.

Growth of the Agri cohort resulted in societal impact ranging from creating livelihoods for women microentrepreneurs, reduction in energy usage and food security.

Plastics cohort is fueling the journey towards a sustainable future by addressing the challenge of plastic waste management across the value chain. Solutions such as alternatives to single-use plastics, innovative recycling technologies and sustainable packaging are being developed and deployed.

New Sectoral Intervention

Launched a holistic report in the plastic waste management sector- Innovation in Plastics: The Potential & Possibilities

In 2022, MIF ventured into the plastic waste management sector along with two Knowledge Partners - The Indian Institute of Science (IISC) and Praxis Global Alliance (a management consulting and knowledge services firm)

MIF launched a one-of-its-kind holistic report – Innovations in Plastic: The Potential and Possibilities that offers actionable solutions to tough problems across the value chain. It dives de ep and provides insights about the drivers, barriers, and value creation in the plastics sector to stimulate growth and deliver environmental benefits to the country.

The objective of this report is to trigger action. The insights are aimed to help catalyse government, corporates, citizens, and entrepreneurs to take actions aimed at solving the plastics waste problem at scale.

Highlights of the report

  • 15 disruptive innovations that can solve issues across the plastics value chain -from collection, to sorting, to recycling, to upcycling, to reuse, to viable alternatives to plastics (bioplastics)
  • Case studies on city level municipal initiatives to streamline waste management practices & global corporate innovations in the packaging arena
  • International benchmarks from a policy standpoint that India can adapt
  • Analysis on funding scenario in the circular economy space in India
  • Recommendations for the future: Actions that stakeholders can individually or jointly take in the short, medium, and long term

Some of these innovations are as follows

Ishitva Robotic Systems

Dry waste segregation with next-gen automated AI based sorting machines

Padcare

Non-toxic, hygienic method of recycling used sanitary napkins

IBANSS

Harnessing bamboo-based granules as a replacement for plastic

Dharaksha

Used mycelium (fungi) as a medium to transform stubble waste into effective breakage-free packaging. It also helped to curb stubble burning and plastic pollution

Ricron Panels

Using cutting-edge technology to create construction material from low-value multi-layered packaging (MLP) waste which acts as a perfect substitute for wood-based plywood material, thus keeping a check on deforestation.

Innovation For India Awards

Launched in 2006, the biennial Innovation for India Awards is the first Indian platform to recognise and celebrate the pioneering work of `currently-hidden potentially game changing’ Indian innovations across two categories - business and social.

Over the past 9 editions of the Innovation for India Awards, 60+ disruptive Indian innovations have been recognized, some of which have been identified way bef ore their time

7 Winners for this edition were showcased at the Innovation For India Awards on March 01, 2023

  • Qure.Ai: Enhances accuracy of diagnosis and improves health outcomes by offering accelerated insights from medical scans (X-Ray / USG / CT) usin g AI/ML (in less than a 1 minute)
  • Dozee: A patented contactless remote monitoring device, converts any bed into a stepped-down e-ICU within 5 minutes and at 20% cost, which can monitor multiple body parameters and send customised alerts to doctors
  • Dhruva Space: A space engineering solutions provider covering space operation & platform, launch assistance and ground operations; helping increase India’s contribution to the global space economy.
  • Ishitva Robotic Systems: Dry waste segregation with next-gen automated AI based sorting machines
  • IDR: Creates content and articles on innovative and impactful initiatives In India, to sensitise and bridge the awareness and knowledge gap between the members of various development and social welfare communities.
  • RySS: A not-for-profit company which has created integrated institutional mechanism for all programmes, schemes and activities intended for farmer’s empowerment, encompassing welfare, development, capacity enhancement, credit flow, financial support, and allied empowerment activities.
  • Khushi Baby: An integrated platform to help ASHA workers monitor community health through wearable baby pendants, predictive outreach, and digital health census

The Governing Council of MIF unanimously selected CoWIN as the ‘Global Game Changer’ for this edition.

Impact Evaluation of CSR activities - Outcomes at a glance

In FY23, we appointed RTI International, an external agency, to conduct impact evaluation for our flagship programmes- Parachute Kalpavriksha Foundation, Jalashay, Nihar Shanti Pathshala Funwala and Nihar Skills Academy. Key outcomes of the exercise are highlighted below:

Parachute Kalpavriksha Foundation

Evaluation Matrix
Relevance
  • Program is present in the 4 major coconut growing states (Kar nataka, Tamil Nadu, Kerala and Andhra Pradesh) that cover 88% of the coconut growin g area.
  • Program caters to the challenges faced largely by marginal and small farmers.
Coherence
  • The program contributes to SDG-1 (No poverty), SDG-2 (Zero Hunger), & SDG-12 (Responsible Consumption & Production)
  • The program is aligned with govt. priorities: Doubling of Far mers’ Income, More Crop Per Drop & National Mission for Sustainable Agriculture.
Effectiveness

The Program’s objective of achieving higher and sustainable crop yield was reported to be achieved by 8 in every 10 farmers interviewed.

Impact
  • The program has improved farmers’ awareness on disease, pest, water and nutrition management for coconut cultivation;
  • Farmers interviewed have also reported increase in income due to resource (especially fertilizers & pesticides) optimization;
  • Other program benefits reported by farmers interviewed include reduction in workload, increased time savings, expansion of existing agricultural practice, etc.
Sustainability

The program is working towards reducing farmers’ dependency on program support in order to onboard new farmers;

Way Forward
  • The program will aim to further empower farmers by linking them to government agriculture and social welfare schemes.
  • The program will aim to make farmers self reliant by enhancing adoption of the Kalpavriksha application and call centre services, thereby reducing their dependency on the program field staff.
  • The program will explore other interventions (going beyond increasing productivity) to enhance farmers’ overall wellbeing
Achievements
  • The program has led to an increase in coconut productivity for 88% of the farmers interviewed. An increase in productivity led to an increase in income for around 50% of the farmers interviewed. Furthermore, farmers reported several benefits including reduction in workload and increased time savings.
  • The program has spread awareness about sustainable agricultural practices to 62,918 farmers under the Productivity Improvement Program cumulatively till FY22
  • The program has helped several coconut farmers access services such as root feeding, power tilling and brush cutting at prices lower than the market, in addition to supporting them with procuring various agri inputs.
  • Through the Kalpavriksha call centre services and app, the program provides query resolution on challenges faced by coconut farmers and spreads awareness on sustainable agricultural practices to several coconut farmers who are situated beyond the geographic reach of the Kalpavriksha program.

Jalashay

Evaluation Matrix
Relevance

The program aims to help coconut farmers in Tamil Nadu (a water stressed state) become water secure.

Coherence

The program contributes to SDG-1 (no poverty), SDG-6 (clean water and sanitation), & SDG 12 (responsible consumption & production)

The program is aligned with govt. priorities: Har khet ko pani & Jal Jeevan Mission

Effectiveness

In FY22, 246 farm ponds were constructed leading to creation of an estimated 48 Crore litre of water storage capacity.

Impact

Farmers interviewed reported benefits such as increased groundwater recharge and availability of water during summer months.

Sustainability

While the program has helped farmers overcome water shortage during summer months, in the absence of watershed level inter ventions, long-term water security cannot be guaranteed.

Way Forward
  • The program will aim to evolve towards a scientific watershed level program by working with multiple stakeholders across the region to achieve long-term water security
  • The program will seek to scientifically (based on soil characteristics, water drainage, aquifer mapping, etc.) select farm pond locations to maximize benefit to the community. Additionally, seasonal groundwater monitoring will be undertaken to study the impact of the farm ponds on ground water levels.
  • The program will incorporate program design aspects based on specific needs of the farmer (could vary from region to region). For e.g., water storage structures in drought prone areas and recharge structures in less drought prone areas.
Achievements
  • The program has created an estimated 48 Crore liters of water storage capacity.
  • The program has increased the availability of water for irrigation to farmers under the Jalashay program, especially during the summer months.

Nihar Shanti Pathshala Funwala

Evaluation Matrix
Relevance

The state education system recognizes the need for a special fo cus on English language in the regional language govt. schools, due to the competency g ap amongst teachers and learning gap amongst children. To address this need, the program has introduced an innovative phonetics-based teaching-learning pedagogy, to improve teacher’s confidence and children’s interest towards English language.

Coherence
  • The program contributes to SDG-4 (quality education) and SDG-5 (gender equality).
  • The program is in alignment with the Foundational Literacy & Nu meracy (FLN) component of Nipun Bharat Program, implemented by Govt. of India, under the New Education Policy (NEP). The program coherence is further augmented through formal agreement with the state education dept.
Effectiveness
  • The program has reached out to ~1.45 Lakh schools with a relati vely small team of 45 people. However, there is a scope for further intensifying the engagement with teachers.
  • Program efficiency was increased by the adoption of online platforms, enabling statewide scaling-up.
Impact
  • The program has improved competency and confidence in all the te achers covered under the evaluation.
  • The program has also reduced children’s apprehension for English language in 70% of the children evaluated.
Sustainability
  • As the program is designed to strengthen the Nipun Bharat Progr am of GoI and has formal buy-in of the state education dept., it is likely to contin ue even after the project exits.
  • Sustainability aspects can be further strengthened through increased govt. participation in planning, monitoring and review processes.
Way Forward
  • Repositioning the program as a technical support to Nipun Bharat program will minimize duplication of ef fort & increase govt. ownership, thus contributing towards program sustainability
  • The program will seek to institutionalize monitoring within the govt. education system, to improve teacher’s accountability.
  • Program will support teachers and children by making hardcopies of concept books a nd workbooks available.
  • The program will aim to introduce a system of periodic evaluati on of learning levels of children using technologybased solutions.
Achievements
  • The program has positively impacted ~1.3 million children, with over 50% being girls, distributed across 5 states encompassing approximately 1.45 lakh schools in 50 underperforming aspirational districts (as per ASER 2019).
  • The program have been successful in improving the English teaching skills of over 2 lakhs teachers in govt. regional schools through the phonetics-based pedagogy.
  • 80% of the teachers stated that the resource materials provided under the program is very useful for them & the children. Besides that, these materials are also aligned to the SCERT recommended curriculum.
  • Over 70% of the trained teachers have adopted the methodology and the resource materials reflecting high level of program adoption.
  • Approximately 50% of the teachers interviewed have successfully incorporated the phonetics-based methodology, advocated by the project, while delivering the regular curriculum.

Nihar Skills Academy

Evaluation Matrix
Relevance

Livelihood losses as a result of the pandemic made the program relevant, especially for women, who were disproportionately impacted.

Coherence
  • The program contributes to SDG-8 (decent work & economic growth)
  • The program was also aligned with the govt. priorities of ‘Skil l India’, (implemented through the National Policy of Skill Development Program).
Effectiveness

Outsourcing the training to local agencies, as a means of circu mventing mobility restrictions during the pandemic, together with restricted field monitoring visits by the project implementing agency impacted the overall effectiveness of the program.

Impact

Though placement results were not encouraging, 85% of the par ticipants evaluated stated that their confidence was increased after attending the program. Moreover, computer literacy and communication has helped few participants secure jobs in other sectors.

Sustainability

Though the skilling program showed promise, it was unable to pr ovide livelihood opportunities for the participants.

Way Forward
  • Future skilling program will be an optimal blend of online and offline to ensure effective learning.
  • Future programs will employ a screening process to identify participants, who are likely to benefit the most out of the program
  • Some of the other aspects of the program that will be further strengthened include monitoring & evaluation, rigorous on-the-job trainings, and post-training placement support.
Achievements
  • The program provided vocational skill building opportunities to around 3,500 female youth during the pandemic.
  • 85% of the participants interviewed reported an increase in confidence towards securing jobs in the future.