People

EMPOWERED TEAMS THAT

help us triumph

Over the years, our people, values and culture have formed the foundation of what Marico is today. We have always empowered our people to deliver the right outcomes for the business and demonstrate resilience in the face of challenge. We nurture a future-ready, inclusive and a happy workplace culture for all Mariconians.

Key Highlights for FY23

Member Engagement

88%

of our members voiced their opinion to make Marico a futureready workplace

87%

of our members have strong sense of belongingness and connectedness with Marico We had consistent high member engagement score of

84

through the year,

6 Points

above global benchmark

92%

of our members are deeply connected with Marico purpose

86%

of our members say that Marico provides great opportunities to learn and grow

*engagement scores are measured on favourability

Inclusion & Diversity

Inclusion

87%

of our members experience Marico as an inclusive workplace where diverse perspectives are valued

90%

of our members experience Marico as a harassment and discrimination-free workplace

Gender, differently-abled, and thought diversity

~26.8%

talent diversity in decision-making roles (Managers & Partners)

~23.6%

talent diversity in our leadership positions (partners & CXOs)

Greater than

50%

gender diversity in our consumer facing functions (Marketing and Technology)

~29.5%

diversity in hiring at Manager & Partner level in FY23

Internal Talent Pipeline

200+

promotions and

200+

internal role movements opportunities provided to members, in line with their aspirations

90.35%

of leadership positions have been filled with internally groomed talent

Talent Acquisition

57%

of new hires in the Partner grade include Ex-Mariconians who re-joined Marico family

Member Recognition

175+

members recognized for their commitment to Marico through Long Service Awards

Member Volunteering

Marico Volunteers cleared

1500+

KGs of Environmental waste across Marico locations

Volunteers supported Creation of Marico Forest with

25000+

trees, contributed through various initiatives under #MaricoGreenFootprints

Volunteers recorded

50+

Audiobooks to be donated to

250+

visually impaired students

Our People Philosophy

At Marico, we believe that membership is superior to employee-ship – our ‘People First ethos’ is built on the core tenets of trust, transparency, inclusion, and integrity. As an organization, to accelerate our next phase of growth and transformation with Marico 3.0, we are committed to strengthen critical pivots of organization structure, talent, leadership, and ways of working.

To enable the reshaping of business strategy, we continued to bring synergy in talent, culture, and capability practices through ‘GROW’ umbrella – Our Talent strategy roadmap to deliver on Business growth aspirations - Grow the business, Refresh the culture, organize for future, Win with talent.

We have taken significant strides in laying a strong foundation to enable the next leap of growth through focused efforts in building a futureready, inclusive, and happy workplace for all mariconians.

1. Building a Future-ready workplace

Marico is gearing itself to ensure the right capabilities, skills, and diversity across levels to anchor its journey towards Marico 3.0. Establishing the desired Leadership Capabilities and Future Skills across functions and geographies is a key focus area in this journey. At Marico, we have defined robust competency frameworks which act as the foundation for our capability building investments aimed at reimagining Marico of the future. We continue to invest in developing contemporary skills to be ahead of the curve, leverage emerging opportunities and continue to grow our businesses sustainably.

Developing a future-ready talent pipeline

Marico provides depth and breadth of learning offerings not only to strengthen member capability for their current roles but also to help them prepare for the future of work and develop them into ‘leaders of tomorrow’. Our Personal Development Planning (PDP) process provides a structured opportunity for members to get feedback on their readiness for higher level roles. This helps each member craft their own Individual Development Plan (IDP) linked to the functional competencies.

a. Leadership Development Journeys

Career enhancement at Marico does not mean only an incremental change in responsibilities. It requires members to take on increasingly complex role deliverables and requires significant change in their mindsets and behaviours as they build Marico 3.0. To ensure a smooth and accelerated transition, Marico provides highquality leadership development inputs through journey programs, focused on developing functional competencies, deepen business understanding and enhance leadership potential. These journeys include LEAD with Impact, Skill Up and Operations Leadership Program (OLP). These journeys are further strengthened thorough assessments and with the help of internal and external facilitators, virtual simulations, mobile based learning etc.

b. Digital Capability Journey

Today’s evolving marketplace and workforce has further reinforced the need for building digital capabilities a strategic growth imperative. Increasing competitive intensity, the rise of big data, the changing workforce, and technologies such as robotics and Artificial Intelligence (AI) have sharply changed how we live and work. At Marico, we continue to invest in building organisational capabilities to not just deliver value in the present but also be equipped for the future. Our ambition is to make sure all members can reskill, upskill, work more flexibly, and adapt to the future of work.

We have deployed several Digital Capability building initiatives, which are closely linked to our business priorities. These include

1. Digital Enablement Journey Chrysalis was designed to explore the deeper nature of the digital technologies and exponential trends, and to learn to execute in the digital world by

  1. i. Digital readiness and awareness to check on the digital quotient.
  2. ii. Deep dive into the concepts through high-quality, curated external resources.
  3. iii. Understand the impact of digital in business and ways of working.

2. Digital Marketing Certificate Program by Wharton - To further build on the advanced level skills of members in the domain of Digital Marketing, we deployed an advanced learning journey in association with Wharton Executive Education. This journey is designed by world renowned marketing professors at Wharton School. The focus is on key marketing skills to upskill members in domains like omni-channel marketing, marketing analytics, social media strategy and analysis, and datadriven customer-centric approaches to customer retention.

3. FutureSkills, an initiative by NASSCOM and leading IT & ITES companies, is “A Skilling Ecosystem focused on Emerging Technologies” to upskill our Members in the Business Process Transformation and Information Technology domain. It is designed to:

  1. i. Build familiarity with key tech topics.
  2. ii. Keep up to date with the latest technology trends.
  3. iii. Nurture curiosity and culture of continuous learning.
  4. iv. Learn fundamental concepts and use of languages in sync with emerging technologies.
  5. v. Build in-depth knowledge and skills through formal courses, assessments & labs.

4. Demystifying Data Science: A learning journey focused on Data and Analytics to upskill members on data-driven decision-making and using data and analytics to enhance process efficiencies and improve business outcomes.

c. Strengthening our Learning Culture

At Marico, we continue to invest in empowering our members to take ownership of their own learning and development and to thrive in this dynamic environment. We have enabled access to a machine learning driven intelligent Learning Experience Platform (LXP), providing highly personalized learning, available anytime, anywhere for all our members. We continue to explore newer channels of learning with some of the best-in-class content and technology platforms. Additionally, our Learning Guideline is a testament to the organizational commitment of partnership in member capability building. Under this guideline, Marico fully / partially sponsors eligible members investing in building business relevant capabilities for themselves.

Hiring Future-Ready Skills

Focused Hiring Programs:

With a focus on driving exponential growth through the 4Ds & hiring for future ready skills, we have initiated multiple programs to build Diversity in our talent pool. We have further strengthened our efforts in this direction through multiple initiatives:

  • Identify and hire differently abled candidates through specialist recruitment partners
  • Hire differently abled graduates for specific functions like Technology
  • Identify and hire from diverse profile backgrounds of education, industry, overall experience, nationality, employment model

Diversifying Talent Sourcing:

Alternate Hiring

We have leveraged job portals like Naukri, IIMjobs & social media platform like LinkedIn to reach out to prospective talent resulting in faster hiring closures and direct cost savings.

Talent Referred By Mariconians (TAREEF)

We encourage our Members to refer professionals from their social network & get rewarded for every successful referral. 13% of vacancies at the junior and mid -management level were filled through our referral program.

Homecoming

Our strong alumni network acts as a potential source of talent pipeline for us. Through our re-hire policy, we have welcomed several ex-Mariconians back into the Marico family.

Graduate Leadership Program

With a focus on incorporating thought diversity in our talent, we hire Graduate Trainees from top institutes like Shri Ram College of Commerce, Lady Shri Ram College for Women & Shaheed Sukhdev College for Business Studies. The trainees work on several cross-functional projects enabling an all-round learning and development for them. This year, the second batch of GLP has been successfully onboarded and they are undergoing the 18-month program before being absorbed in different functions at managerial positions.

Campus talent

With our focus on grooming young talent, we proudly secured the , 7th rank as the most desirable FMCG/Beverage Company in B-Schools in the Dare2Compete Award. This is a testimony to our robust campus programs which are among the strongest sources of upcoming young talent from premier B-Schools.

a. IGNITE

Our flagship leadership program, IGNITE provides a holistic learning to the management trainees who undergo cross-functional stints under the close guidance of the leadership. Along with imbibing an early ownership and responsibility through multiple live projects, regular mentorship connects help in an all-round development of the management trainees. The number of leaders at senior positions who joined us as IGNITE management trainees are a testimony to the success of our campus program and an inspiration for the new batches.

b. Summer Training at Marico’s Pace (STAMP):

The 2-month internship program for students from premier B-Schools provides them an opportunity to work on highimpact live projects under the guidance of the leadership. In efforts to make our program holistic, this year we went international and provided the interns opportunity to work on cross-geography projects to enable them to grow beyond

c. Over The Wall:

This year, we went global, and Marico Bangladesh also launched their version of Over the wall. Our flagship case competition this year was bigger than ever and received an overwhelming response with over 12,700+ registrations from over from 33 B-Schools. The competition, in line with our philosophy of nurturing and mentoring young talent, provides students an opportunity to share innovative business ideas and a chance to work on live projects.

40%

of campus hires are women (Including STAMP Interns, IGNITE & LLP Management Trainees)

To further increase the focus on Digital as one of the 4Ds in our journey towards institutionalizing Marico 3.0 , the following major interventions were adopted & executed:

  1. 1) Digital Hiring: Launched the next-gen, AI based recruitment platform to enable one-stop solution for hiring processes. The platform integrates several newage capabilities to further sharpen our hiring processes and ensure a superlative candidate experience. This platform is now being used for more than 90% of all hirings done across Marico India.
  2. 2) Predictive Hiring: By leveraging technology and using data and analytics to improve hiring outcomes, we have created a predictive hiring model for the Sales function. The model predicts the job performance of candidates with a high accuracy.

Overall, with a focus on attracting the best talent there have been multiple initiatives on enhancing candidate experience through our new employer brand proposition via various channels like Marico Career Page, Social Media Platforms, chatbots, B-school students interaction etc.

Catapulting Engine 2.0 with differentiated talent focus

Within the in-house portfolio, there has been a sharp focus to build the Business Units (BUs) as separate and agile organization within Marico. We laid a strong foundation with the right business strategy, talent mix and core cultural pillars in last one year :

  • We focused on building the right structure and new age capabilities like performance marketing, content specialist and e-commerce for Digital First Brands
  • Greater emphasis on attracting right talent with career growth, sense of purpose, focus on recognition – both financial and non-financial
  • Identifying and continuously instilling key cultural tenets and behavioural attributes to enable new BUs to succeed - Growth mindset, Risk Taking, Fail Fast, Independence, Cost Consciousness, Speed and Agility

2. Building an Inclusive workplace

Inclusion & diversity has been identified as one of the four key drivers of Marico 3.0 journey and is one of our key talent priorities. We truly believe that building an inclusive environment where diverse individuals thrive, will help us in building organizational resilience. In times, where constant disruption and change is a norm, access to diverse and engaged talent will be a competitive advantage to meet the changing customer needs, aspirations, and expectations.

In the last few years, we have made significant strides in enabling our policies, processes, and infrastructure to incorporate needs and requirements of diverse individuals at an organization wide level. This includes making all our policies gender neutral, extending same-sex partner benefits for members identifying on the gender spectrum and building disability friendly infrastructure in some of our key sites.

However, now we are shifting our focus to identify needs of smaller diverse cohorts and address those through niche custom solutions. Over the last year we have focused specifically on Women in Sales, Persons with Disability integration and focused on building greater inclusion in specific teams through targeted interventions.

Leadership Commitment demonstrated through Policy, Programs & Infrastructure Led Changes

In alignment with our People-first philosophy, we continue to accelerate our efforts to bring-in further policy, programs, and infrastructural changes to build a more inclusive workplace.

Governance mechanisms Diversity intelligence and

To ensure continuous tracking and adherence to our internal and external policy and I&D vision, we have ensured the following:

  • Inclusion & Diversity council provides governance & oversight to the I&D vision. The council is led by the MD & CEO and has senior leaders across Marico geographies including one external member acting as a consultant
  • Grievance reporting and redressal is facilitated through Code of conduct and Internal Committee. Marico’s POSH policy is gender neutral.
  • Inclusion survey is conducted to check on the experience of our members with respect to harassment and discrimination in both the internal environment and third-party interactions. The survey is used to understand issues, challenges, and drive focused sensitisation efforts.

Diversity intelligence and sensitization

Diversity thrives in an environment that is enabling and where each individual is able to bring their authentic selves to work. In order to foster a culture of inclusion we regularly sensitize and create awareness around diversity and inclusion related concepts that are important to build a workplace where each individual has a chance of equal success.

In the past year, we have created more awareness around importance of visible Allyship and have focused on onboarding members across teams and geographies who are passionate about Inclusion and Diversity and are keen to become champion I&D goals.

Inclusive Hiring Practices

To ensure that Marico provides equal employment opportunities to candidates irrespective of diverse backgrounds, following are our focus areas:

  • Expanding list of campuses to diversify our campus talent pipeline
  • Identify and hire differently abled candidates by partnering with specialist recruitment partners
  • Launched the second career program ‘Phoenix’ to hire individuals with career breaks. Phoenix is one of the few genderneutral programs in the industry and seeks to tap into a larger talent pool and skill-mix

3. Building an Engaged and Thriving Workplace

In order to enhance organization effectiveness while strengthening Marico culture, our focus is to create High Performing and Innovative teams, nurtured with trust and care. Through the year, our utmost priority has been to continuously listen to member needs & aspirations and align our people practices to support their holistic wellbeing and growth.

a. Member communication and engagement

  1. i. We continued frequency and rigor of leadership connects through Townhalls, Facetimes, and Organization Communication events for regular two-way communication with members
  2. ii. In line with our member-first philosophy, member engagement has been at the top of our agenda - we believe and have established a strong correlation of Attrition and Business Performance with member engagement. We have empowered supervisors with full visibility and ownership of their team’s engagement.
  • Over the past years, we moved from annual HR-owned engagement surveys towards frequent quarterly supervisorowned pulses on a Stanfordresearch backed global Engagement Platform – Glint by LinkedIn, Microsoft Company.
  • In addition, we conduct Frequent monthly pulses with our field forces to ensure high engagement and business performance
  • 85+% Supervisors regularly track insights and drive their team’s engagement through Glint tool

Differentiated outcomes

88%

of our members voiced their opinion to make Marico a future-ready workplace

We had consistent high member engagement score of

84

through the year, 6 points above global benchmark

91%

of our members are deeply connected with Marico purpose

85%

of our members say that Marico provides great opportunities to learn and grow

88%

of our members have strong sense of belongingness and connectedness with Marico

82%

of our members say that Marico takes care of their wellbeing

175+

members recognized for their commitment to Marico through Long Service Awards

iii. “Amber - CEO’s personal digital assistant” is a Chatbot developed to communicate with our new members and take their regular feedback. Amber enhanced our connect with the new members and ensured their sustained engagement with their team and organization

Be The Impact with Marico – Member Volunteering Drive

  1. i. At Marico, we support our members’ aspirations to live their purpose and leave a positive mark on the society. In this context, our signature volunteering program “Be the Impact Drive” enabled organization-wide participation of our members to volunteer their time, efforts, and skills for social change. We aspire to achieve 1 hour of volunteering each year by every Mariconian.

Key highlights of the initiatives and the impact generated through member volunteering

10

Events organized

160+

Volunteers engaged

320+

Volunteering Hours

SDGs

Covered

*SDG = Sustainable Development Goals

  1. a. Volunteers from Marico cleared 1500+ KGs of waste across Marico locations
  2. b. Volunteers supported Creation of Marico Forest with 25000+ trees, contributed by member through various initiatives under #MaricoGreenFootprints
  3. c. Volunteers recorded 50+ Audiobooks, that will be used by 250 visually impaired students

c. Holistic Health & Wellbeing of members, families, and extended workforce

At Marico, we believe that people are at the core of an organisation’s success and hence protecting member wellbeing has been our foremost priority. Basis the data from numerous member listening exercises, we are constantly evolving and adapting best practices across four pillars of wellbeing e.g., Mental, Physical, Financial, and Social wellbeing to create a workplace where wellbeing conversations are encouraged, acknowledged, and supported. Some of the notable initiatives are as following.:

  1. i. ‘Stronger Together’ wellness offerings in partnership with leading experts to provide support through various “Stronger Together” initiatives on physical, mental, social, and psychological wellness. Some highlights are:
  • We curated a training “Manager as wellness coach” for sales supervisors to build awareness around various wellbeing aspects including how to become first responder for mental health challenges.
  • Constant education is the key when it comes to wellbeing, hence our monthly webinars cover topics around mental health, physical health & financial wellbeing across all locations with industry best experts.
  • We accelerated our support on physical health in partnership with a leading healthcare app for our members’ families for remote consultations and medicines delivery at doorstep.
  • Dedicated “My Well-being Hour” for members to take off 1 hour each week to focus on their wellbeing through various wellness initiatives
  • Keeping wellbeing and inclusivity at the core, we introduced Flexible Work Location policy to enable ‘Work from Anywhere’ for members having personal constraints in working from Marico office locations.
  • In continuation of our effort to offer support resources on mental health, we launched 1to1 Mobile App for our members, which provides 24/7 accessible online counselling support along with self-help tools and resources.
  • To remove barriers and stigma around mental health conversation and seek support, we initiated Onsite workshops and counselling services for members across Marico locations.

Wellbeing -

82%

of our members say that Marico takes care of their wellbeing.

 

81%

of our members say that they can openly discuss mental health challenges and concerns with their supervisor at Marico.